What Is a Testimonial? Types, Benefits, and Why Video Wins in 2026
A testimonial is proof in someone else’s words. Here is what one actually is, the six formats brands collect, and why video consistently out-converts text.
Send one link and customers record a video, an audio note or a written review in their browser. Bring across what they already said on Google, Trustpilot, G2 and 21 other sites. Approve the best and put them on your site with one line of HTML.

StoryProof is testimonial software for businesses that want to show real customer proof on their website. It collects video, audio and written testimonials through a branded link your customers open in the browser, imports the reviews you already have from platforms such as Google, Trustpilot, G2, Capterra, keeps every story in one searchable library, and displays the ones you approve on your site through embeddable widgets.
See every featureBring reviews in, keep the ones worth showing, pick a layout, paste one line of HTML. Click a step to see it.
Paste a link to your Google, G2, Trustpilot or Capterra page and its reviews come across. Videos, audio notes and written reviews from your own form land in the same list.
Synced 2 mins ago • 4.9 ★ avg
Synced 5 mins ago • 4.7 ★ avg
Synced 10 mins ago • 4.8 ★ avg
29 Video submissions
Every layout works on phones, takes your brand colors and fonts, and goes on your site with one line of HTML.
Sample widget

Collecting video reviews used to be the hardest part. Now it takes one link.

StoryProof made collecting and showing real customer video reviews effortless for us.
“I put off collecting testimonials for a year because it felt awkward. StoryProof made it one simple link.”

The embed widget matches our brand typography seamlessly. Visitors frequently quote our reviews during demo sales calls.

Hands down the best purchase made this season. Gorgeous feel and craftsmanship.

Real faces and real voices sell far better than anything we could write ourselves.

Setup took minutes and the reviews started coming in the same week.


Love it!!
The simplest way to collect customer reviews. The form matched our brand and customers found it easy.
Game changer!
Our clients love how easy it is to record video or leave a quick quote. The whole team can see every story in one place.


Right on the pricing page
We added these review widgets right next to our pricing table, and they match the rest of the page.




A horizontal row displaying visual product reviews, selfie video clips, and detailed customer quotes side by side.
Choose a layout, set your accent color, and preview ratings and verification badges before you publish.
Explore WidgetsCustomize. The preview updates instantly.
Auto follows your site visitor’s system preference.
Sets accent, borders and badge color.
Fine-tune every color independently.
Turn a block on to reveal its settings. Anything switched off is hidden from the widget.
<div id="storyproof-widget" data-id="sp_8921" data-layout="masonry" data-theme="dark" data-accent="#7308FA" data-stars="true" data-badge="true" data-source="Trustpilot"></div>Pick a recipe and watch it run: chase people who have not replied, approve good reviews as they arrive, tell your team about a low rating before it goes public. Automations come with Pro and Agency.
Send two polite reminders to people who haven't replied. Stop the moment they do.
See real stories and verified customer reviews captured effortlessly with StoryProof.

“StoryProof made collecting and showing real customer video reviews effortless for us.”

“Collecting video reviews used to be the hardest part. Now it takes one link.”

“Real faces and real voices sell far better than anything we could write ourselves.”

“Setup took minutes and the reviews started coming in the same week.”

Bring all your customer reviews into one place. Import from the platforms you already use, or collect new video, audio and written testimonials with your own form.
Pick a review, choose a card style, and export a branded quote card sized for LinkedIn, Instagram or X. The social image designer comes with Pro and Agency.
Sample graphic · example content

Sample Customer
Your customer • Example Co.
"Setup was simple and our whole team picked it up in a day."
Paste one snippet into WordPress, Shopify, Webflow, Wix or any site that accepts HTML, and your reviews appear there.
Customers open your form on a phone or laptop and record a video, leave an audio note or type a review in the browser. You choose the prompts, and every screen carries your brand.
Start free for 7 days. No credit card required. Every plan collects and displays video, audio and written testimonials; higher tiers raise the limits and add capabilities such as automations and premium widgets.
No credit card, no setup fee. You start on the Free plan with everything below, and move to a paid plan whenever you are ready.
Community support included
What the Free plan includes
After 7 days your reviews stay safe and your live widgets keep serving on your site. Only collecting and creating pause until you pick a plan.
For solo founders and small sites.
Billed monthly, cancel anytime
Plan features
+ 10 more on every planEverything a growing team needs.
Billed monthly, cancel anytime
Plan features
+ 10 more on every planFor agencies managing many brands.
Billed monthly, cancel anytime
Plan features
+ 10 more on every planYour free trial runs on the Free plan for 7 days. Move to any paid plan from inside the app whenever you are ready.
A testimonial is proof in someone else’s words. Here is what one actually is, the six formats brands collect, and why video consistently out-converts text.
Testimonial software collects, stores and displays customer proof. Here is what it should do, a checklist for choosing, and an honest look at six tools with prices checked on each vendor’s own site.
Put your customers’ own words on the pages that sell. Start your 7-day free trial today.
Nothing to install • 7 days free • No credit card required