How to Collect Customer Testimonials: The Complete Guide
A seven-step system for collecting customer testimonials every week: who to ask, when to ask, which channel to use, the questions that get specific answers, consent, follow-ups and approval.
Build a collection form in your brand, share one link by email or on a post-checkout page, and gather text and video testimonials in one inbox for approval.
Sample testimonial request
Katelyn Ruiz • Marketing
Hi! We'd love to hear how Notion helped your team collaborate better!
We'd love to hear more about your experience with us. Record a short video or write a few lines, whichever suits you.
Sample video request
Ron Delgado • Design Lead
We really appreciate you using our product! Let us know your feedback.
“ I couldn't wish for a better service for streamlining my testimonials ”
Jamie Whitfield
“ I've already seen a tangible impact on revenue and conversion ”
Melissa Hart
“ I've had twenty testimonials in two days ”
Kylie Sanders
StoryProof makes it easy for your happy customers to leave you a video or text testimonial. Build a branded collection form, add your questions, and share one link.

What was it like before you started using StoryProof?
Synced 48 verified customer reviews from Google, Trustpilot & G2.
Connected Review Sources
Bring all your existing reviews into one central StoryProof workspace. Search, tag, and manage your customer proof across platforms in one place.
Wall of Love pages, website widgets, video popups and branded quote cards, styled to match your brand and shared in a few clicks.
Sample cards · example content
Kylie Sanders
Founder @ TechFlow
"Our Wall of Love went live on the pricing page the same afternoon we set it up."

David Anderson
Video testimonial • 1:22
"The easiest testimonial software we've ever used. Our customers love the video flow."
"Simple and fast. Customers left a review straight from the link we sent."
Kylie Sanders
Founder @ TechFlow
"Our Wall of Love went live on the pricing page the same afternoon we set it up."

David Anderson
Video testimonial • 1:22
"The easiest testimonial software we've ever used. Our customers love the video flow."
"Simple and fast. Customers left a review straight from the link we sent."
Kylie Sanders
Founder @ TechFlow
"Our Wall of Love went live on the pricing page the same afternoon we set it up."

David Anderson
Video testimonial • 1:22
"The easiest testimonial software we've ever used. Our customers love the video flow."
"Simple and fast. Customers left a review straight from the link we sent."
David K. left a 5-star review
Just now
"Asking for reviews finally feels easy, not awkward."
"The slickest social proof collector we have tried. Super easy to embed."
"Embedding was easy. Our sales team links directly to our Wall of Love!"
David K. left a 5-star review
Just now
"Asking for reviews finally feels easy, not awkward."
"The slickest social proof collector we have tried. Super easy to embed."
"Embedding was easy. Our sales team links directly to our Wall of Love!"
David K. left a 5-star review
Just now
"Asking for reviews finally feels easy, not awkward."
"The slickest social proof collector we have tried. Super easy to embed."
"Embedding was easy. Our sales team links directly to our Wall of Love!"
"StoryProof is essential for B2B SaaS teams who want real video testimonials."
"Embedding the video widget on our checkout page took one line of HTML."
"I collected video stories without chasing anyone over email."
Star Rating Widget
• Compact Navbar & Footer Badge
"StoryProof is essential for B2B SaaS teams who want real video testimonials."
"Embedding the video widget on our checkout page took one line of HTML."
"I collected video stories without chasing anyone over email."
Star Rating Widget
• Compact Navbar & Footer Badge
"StoryProof is essential for B2B SaaS teams who want real video testimonials."
"Embedding the video widget on our checkout page took one line of HTML."
"I collected video stories without chasing anyone over email."
Star Rating Widget
• Compact Navbar & Footer Badge
Set the colours, fonts, shapes and animations to match your brand guidelines.
Written reviews you collect or import from Google, Trustpilot, G2 and Product Hunt, shown as a branded slider on your site.
Sample reviews · example content, not real customers
I put off collecting testimonials for a year because it felt awkward to ask. StoryProof made it one link. I sent it to our customers and the videos started coming back.
Ravi Menon
Founder • Deskloop
Honestly I just wanted the reviews from Google and G2 in one place. That part was easy. The widget on our pricing page was a bonus.
Hannah Weber
Marketing Manager • Payfold
Our customers are not techy. A few are in their sixties. They still managed to record a video from their phone with no help from us. That is the real test.
Tom Bradshaw
Owner • Bradshaw Plumbing Co.
Setup was quick. The part I like most is the approval step: nothing shows up on the site until I look at it first.
Aditi Rao
Head of Product • Trailbase
I used to ask our editor for a graphic every time we needed a quote for ads. Now I pick the line and export the card myself. It saves a lot of back and forth.
Marco Silva
Growth • Nimbus Retail
We were paying for two other tools that did half of this. Cancelled both. Not much more to say.
Kate O'Donnell
COO • Shiftly
Small thing, but the widget matched our site colours without me touching any code. Our dev was happy he did not get a ticket.
Yusuf Karim
Marketing Lead • Formwise
I can search our testimonials by the objection I am trying to answer. So when I write a landing page I find the exact line instead of reading through a spreadsheet.
Lena Petrov
Copywriter • Orbit Studio
Support answered me on a Sunday. I was not expecting that from a tool at this price.
Daniel Kim
Founder • Lampost
We added a video wall to the checkout page. It is too early for me to give you a number, but the page feels more trustworthy and the team likes it.
Priya Nair
Ecommerce Manager • Loomé
A seven-step system for collecting customer testimonials every week: who to ask, when to ask, which channel to use, the questions that get specific answers, consent, follow-ups and approval.
Most customers will leave a review if you ask at the right moment. Here is when to ask, eight ways to do it, copy-paste templates, and the rules that keep your reviews safe.
Most customers will record a short video if you make it easy and tell them what to say. Here are the steps, from choosing who to ask to publishing the clip, with request templates.
The questions decide the video. Here is a five-question core set that works for any business, question banks by industry, follow-up prompts, and the questions that quietly ruin a testimonial.
Put your customers’ own words on the pages that sell. Start your 7-day free trial today.
Nothing to install • 7 days free • No credit card required