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Customer Advocacy Software

Turn Happy Customers Into Advocates Prospects Trust

Customer advocacy software for success teams: ask happy customers for their story at the right moment, approve what comes back, and turn it into proof that helps future prospects feel confident choosing you.

Video & Text Stories
No App Download Required
Approve Before Publishing
app.storyproof.io/customer-success
Customer Experience HubSample data

Active Feedback & Customer Story Engine

Melissa Hart
Melissa Hart
Coach @ Hart Coaching
5.0

"Collecting customer stories used to take weeks. StoryProof automated our entire customer feedback loop."

Video VerifiedPublish to Wall →
Kylie Sanders
Kylie Sanders
Founder @ Wildstem Botanicals
5.0

"Our prospects love seeing real user videos on our pricing page. It shortened our sales cycle tremendously."

Text & QuotePublish to Wall →
Ron Delgado
Ron Delgado
Indie Developer @ Ron Ships It
5.0

"The branded collector link looks like part of our own site."

Video ready to reviewPublish to Wall →
Built Around Your Customers

Turn Happy Customers Into Your Strongest Proof

Great customer experiences should not disappear after the sale. Capture the moments that matter, organize them into useful stories, and bring authentic customer voices into the places where prospects make decisions.

Capture Key Moments

Collect authentic video and text feedback right after milestones, renewals, or feature releases when customer enthusiasm is highest.

Centralize Every Story

Keep customer feedback, video clips, and ratings organized in one central hub so your marketing and sales teams can find the right story instantly.

Amplify Buyer Trust

Display verified customer experiences on landing pages, pricing grids and sales proposals, where prospects are deciding.

01. Capture Stories

Let Customers Share Feedback From One Link

Give your customers one link to share their experience. They record a video testimonial or write a text review straight from their phone browser, with no app to download and no account to create.

  • Video recorded in the browser
  • Multiple response formats: video, text, & star ratings
  • Designed for phones first
  • Custom prompts to guide authentic responses
  • Faster feedback turnaround times
collector.storyproof.io/brand
Katelyn Ruiz
Share Your Story with Us
Takes under 2 minutes • Browser Recording
"How has our product helped your team achieve its goals?"
Search testimonials by keyword or tag...
128 Stories Found
Enterprise ROI Story
Tagged: #B2B #SaaS #Video
Approved
Productivity Benchmark Quote
Tagged: #CaseStudy #Text
Curated
02. Centralize Stories

Keep Every Customer Story Within Reach

Never lose a valuable customer quote again. Centralize all customer responses, categorize them by industry or product feature, and surface the right social proof the moment your sales or marketing team needs it.

  • Centralized customer feedback inbox
  • Instant keyword search and smart tagging
  • Custom categories by industry or plan tier
  • Detailed customer profile & metadata tracking
  • One-click approval and moderation workflow
03. Brand Match

Make Every Interaction Feel Like Your Brand

Maintain full visual harmony across your customer journey. Customize collection forms and review presentation widgets with your exact brand colors, custom typography, logo, and light or dark mode themes.

  • Full custom brand color and accent matching
  • Personalized collection links with custom domain support
  • Flexible widget themes (Masonry, Carousel, Toast, Grid)
  • Pixel-perfect responsive design across desktop and mobile
  • Consistent brand visual identity throughout
Theme & Brand CustomizerLive Preview
Primary Accent Color
#7308FA
Layout StyleMasonry Wall of Love
Published Social Proof Assets Sample
"Customers keep telling us the reviews on our pricing page helped them decide."
Embedded on 5 Landing PagesActive Widget
04. Amplify Growth

Put Customer Proof Where It Matters

Transform approved customer stories into high-performing marketing assets. Embed responsive Wall of Love grids on key landing pages, display floating purchase toasts on checkout steps, or turn approved reviews into branded graphics for social media.

  • 1-line HTML embeds for Framer, Webflow, Shopify & WordPress
  • Widgets for landing pages and pricing tables
  • Floating popup toasts for high-intent checkout steps
  • Branded testimonial graphics for LinkedIn and Instagram
  • Sales deck & proposal social proof assets
Platform Capabilities

Everything You Need to Turn Customer Feedback Into Proof

Ask, approve, organize and publish customer stories from one workspace.

Capture Better Feedback

Customers share their experience from one link, with guided prompts and video recorded in the browser.

Build Trust Faster

Show prospects unedited, verified video testimonials from customers like them, on the pages where they decide.

Find the Right Story

Organize customer feedback into searchable tags and categories so the best proof is always discoverable.

Strengthen Your Brand

Present customer stories in widgets set to your own colours, fonts and layout.

Reuse Your Best Content

Turn a single testimonial into landing page cards, Wall of Love entries and branded social media graphics.

Support Better Decisions

Give high-intent buyers relevant social proof right when they are comparing plans or evaluating checkout steps.

End-to-End Workflow

From Customer Experience to Customer Proof

A simple process that turns everyday customer satisfaction into social proof you can publish.

STEP 01

Collect Feedback

Send branded collection links after checkout, onboarding milestones or support resolutions. Customers record in the browser, with no app to download.

Phase 01 of 06 Ready
STEP 02

Organize & Moderate

Filter video, audio and text responses in a centralized moderation inbox with automated real-time AI sentiment analysis.

Phase 02 of 06 Ready
STEP 03

Curate & Approve

Tag each story by topic and customer type, then approve the ones you want public. Nothing goes live without a yes from your team.

Phase 03 of 06 Ready
STEP 04

Publish Everywhere

Deploy masonry walls, toast popups, and review carousels onto landing pages, pricing grids, and checkout flows in one click.

Phase 04 of 06 Ready
STEP 05

Answer Buyer Objections

Put verified customer proof in front of the objections buyers raise: on pricing pages, in proposals and at checkout.

Phase 05 of 06 Ready
STEP 06

Scale Brand Advocacy

Thank every customer who shares a story with an optional reward code on the thank-you screen, and invite them to post their review where they choose.

Phase 06 of 06 Ready
Universal Ecosystem

StoryProof works with the tools you already use.

Paste one snippet into WordPress, Shopify, Webflow, Wix or any site that accepts HTML, and your reviews appear there.

StoryProof CoreStoryProof
One Embed Code, Any Website
WordPress: paste it into a Custom HTML block
Text Review Widget

What Your Text Review Widget Looks Like

Written reviews you collect or import from Google, Trustpilot, G2 and Product Hunt, shown as a branded slider on your site.

Sample reviews · example content, not real customers

ProductHunt

I put off collecting testimonials for a year because it felt awkward to ask. StoryProof made it one link. I sent it to our customers and the videos started coming back.

Ravi Menon

Ravi Menon

Founder • Deskloop

G2 Crowd

Honestly I just wanted the reviews from Google and G2 in one place. That part was easy. The widget on our pricing page was a bonus.

Hannah Weber

Hannah Weber

Marketing Manager • Payfold

Google Review

Our customers are not techy. A few are in their sixties. They still managed to record a video from their phone with no help from us. That is the real test.

Tom Bradshaw

Owner • Bradshaw Plumbing Co.

G2 Crowd

Setup was quick. The part I like most is the approval step: nothing shows up on the site until I look at it first.

Aditi Rao

Head of Product • Trailbase

Trustpilot

I used to ask our editor for a graphic every time we needed a quote for ads. Now I pick the line and export the card myself. It saves a lot of back and forth.

Marco Silva

Marco Silva

Growth • Nimbus Retail

G2 Crowd

We were paying for two other tools that did half of this. Cancelled both. Not much more to say.

Kate O'Donnell

Kate O'Donnell

COO • Shiftly

ProductHunt

Small thing, but the widget matched our site colours without me touching any code. Our dev was happy he did not get a ticket.

Yusuf Karim

Marketing Lead • Formwise

Trustpilot

I can search our testimonials by the objection I am trying to answer. So when I write a landing page I find the exact line instead of reading through a spreadsheet.

Lena Petrov

Copywriter • Orbit Studio

Google Review

Support answered me on a Sunday. I was not expecting that from a tool at this price.

Daniel Kim

Founder • Lampost

Trustpilot

We added a video wall to the checkout page. It is too early for me to give you a number, but the page feels more trustworthy and the team likes it.

Priya Nair

Ecommerce Manager • Loomé

Long-Term Impact

Turn Good Customer Moments Into Proof Sales and Marketing Can Use

Where the stories you collect end up: on your site, in sales conversations and in renewal calls.

More Trust

Build Instant Confidence

Help prospects understand what existing customers value most by showing real, unscripted video feedback during evaluations.

More Useful Feedback

Extract Actionable Insights

Capture specific feature feedback and ROI metrics instead of generic, plain-text ratings that fail to convince buyers.

More Reusable Content

Scale Marketing Assets

Turn one customer story into website widgets, branded social graphics, email campaign snippets and sales deck slides.

Stronger Relationships

Foster Customer Loyalty

Create an ongoing feedback loop that makes your power users feel valued, heard, and deeply connected to your product roadmap.

How it works

From a customer's review to your homepage in four steps

Bring reviews in, keep the ones worth showing, pick a layout, paste one line of HTML. Click a step to see it.

StoryProof Logo
STEP 1 OF 4Start Free Trial
STEP 1 OF 4

Collect Your Reviews

Paste a link to your Google, G2, Trustpilot or Capterra page and its reviews come across. Videos, audio notes and written reviews from your own form land in the same list.

Import from review platforms by pasting a link (Google, G2, Trustpilot & more)
Bring in existing text and video testimonials, or bulk upload a CSV
Optional daily auto-import keeps each source up to date
StoryProof Studio · Sample data
Step 1: Connected Sources & Review Sync
Connected Review Sources (4 Active)Auto-Sync ON
Google Profile142 Reviews

Synced 2 mins ago • 4.9 ★ avg

G2 Crowd89 Reviews

Synced 5 mins ago • 4.7 ★ avg

Trustpilot56 Reviews

Synced 10 mins ago • 4.8 ★ avg

Direct Video FormLive Form

29 Video submissions

Import Progress316 Total Reviews Connected
Got Questions?

Customer Success, Explained

Everything you need to know about collecting, organizing, and showcasing authentic customer proof.

What is customer advocacy software?

Customer advocacy software helps a customer success team ask happy customers to share their experience, collect those stories in one place, and put them in front of prospects. StoryProof does the collecting, approving and publishing; your team decides who to ask and when.

How can I collect customer feedback with StoryProof?

You can share branded collector links by email, in post-checkout redirects or as QR codes. Customers can record HD video testimonials or write text reviews straight from their browser without downloading an app.

Can customers submit video testimonials without downloading an app?

Yes! StoryProof operates entirely in browser windows. Customers read your guided questions and record HD video feedback on their phone or desktop.

Can I customize the customer experience to match our brand?

Absolutely. You can customize brand colors, typography, logos, light/dark themes, and widget layouts (Masonry Walls, Carousels, Toasts) so every interaction looks natively built for your brand.

Can I organize and search customer feedback?

Yes, StoryProof provides a centralized inbox where you can tag, filter, search, and approve feedback before publishing it to your site or sales collateral.

Where can I display customer testimonials and social proof?

You can embed widgets on landing pages, pricing grids, checkout pages, and sales decks with a single line of HTML, or turn approved reviews into branded graphics for LinkedIn and Instagram.

Is StoryProof suitable for small teams and growing SaaS brands?

Yes! StoryProof is designed for solo creators, growing SaaS startups, and enterprise agencies alike, with no coding required: the widgets go live with one line of HTML.

Let your customers make the case for you

Put your customers’ own words on the pages that sell. Start your 7-day free trial today.

Nothing to install • 7 days free • No credit card required