Short, practical reads on what makes a testimonial believable, where to place proof so it actually gets seen, and how the best teams collect it without chasing anyone.
Twenty-five copy-and-paste testimonial request emails, grouped by situation: after a purchase, after a win, for clients, for B2B, for video, and the follow-ups that recover quiet customers.
Shopify review apps and testimonial apps do different jobs. Seven options compared, with prices from each vendor and a plain answer on which kind your store needs.
A seven-step system for collecting customer testimonials every week: who to ask, when to ask, which channel to use, the questions that get specific answers, consent, follow-ups and approval.
An honest look at six Senja alternatives, with prices taken from each vendor’s own pricing page, a comparison table, and a plain answer to when Senja is still the better choice.
A step-by-step guide to adding reviews and testimonials to Shopify product pages: where they belong, which widget layout fits each spot, and how to embed it with a Custom Liquid block.
When to send a post-purchase review request, which channel to use, six copy-paste templates and a week-by-week plan to get fresh reviews on your product pages before Black Friday.
A Wall of Love is one page that collects your best customer testimonials. Learn what belongs on it, how to pick and order reviews, where to link it, and the rules to follow.
Testimonial software collects, stores and displays customer proof. Here is what it should do, a checklist for choosing, and an honest look at six tools with prices checked on each vendor’s own site.
Most customers will record a short video if you make it easy and tell them what to say. Here are the steps, from choosing who to ask to publishing the clip, with request templates.
The questions decide the video. Here is a five-question core set that works for any business, question banks by industry, follow-up prompts, and the questions that quietly ruin a testimonial.
Your Google reviews do the most good on the page where someone is deciding. Here are the three ways to get them there, step by step, and the Google rules on attribution and review markup.
Review gating screens customers first and sends only the happy ones to Google. Here is what the platforms and the FTC actually say about it, quoted, and the compliant way to collect reviews instead.
Most customers will leave a review if you ask at the right moment. Here is when to ask, eight ways to do it, copy-paste templates, and the rules that keep your reviews safe.
Reviews sitting on Google or in your inbox never reach the page where someone decides. Here is how review widgets work, which layout suits which page, and a checklist for picking one.
A plugin lives inside your website, software lives beside it. Here is how the two differ on collection, video, cost and ownership, and the three questions that settle the choice.
A testimonial is a customer’s own account of what your product did for them. Here are the six types, what makes one persuasive, and when video is worth it.
We publish what we learn from the teams collecting proof with StoryProof. New articles land here first.
16 articles across 6 topics, grouped by what you are trying to get done. Each one is free to read, with no sign-up and no gated download.
Start here if you are choosing a tool: what testimonial software does, what it costs and how the main options differ.
What a testimonial is, which kinds persuade buyers, and why video tends to carry the most weight.
How to request reviews at the right moment, and what Google, review sites and the FTC allow when you do.
How to get customers on camera, from the invitation to the questions that draw out a usable answer.
Where reviews belong on your site, which widget fits which page, and how to embed reviews you already have.
Side-by-side looks at approaches and tools, so you can decide what fits your stack.
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