How to Collect Customer Testimonials: The Complete Guide
A seven-step system for collecting customer testimonials every week: who to ask, when to ask, which channel to use, the questions that get specific answers, consent, follow-ups and approval.
Send one branded link by email or put it on a post-checkout page. Customers read your prompts and record on their phone or laptop, and every video waits for your approval.
Customers open your form on a phone or laptop and record a video, leave an audio note or type a review in the browser. You choose the prompts, and every screen carries your brand.
Everything you need to collect authentic customer stories, import your existing reviews, and display them beautifully on your website.
Collect text reviews and video testimonials using beautiful branded forms.
Already have reviews? Import them from 24 platforms, including Google, Facebook and Trustpilot.
Display your best reviews across your website using beautiful widgets.
Step by step
Good video testimonials are rarely about the camera. They come from asking the right person, at the right time, with questions that make the story easy to tell.
Start with people who already told you something good, in a support ticket, a renewal call or a reply to your newsletter. They have the story ready and only need an easy way to tell it on camera.
Ask when the result is fresh: right after a delivery, a launch, a finished project or a milestone. A request that arrives months later asks someone to remember, not to react.
Prompts tell people what to talk about, so nobody stares at a blank screen. Ask about life before, the moment it changed, and who they would recommend you to. Short, specific questions get specific answers.
Share your branded collection link by email, a QR code or a post-checkout page. The customer opens it on whatever device is in their hand, with no app and no account to create.
Every video lands in your workspace first. Watch it, tag it, and approve it, then drop it into a widget or your Wall of Love. Nothing goes public until you say so.
Prompt ideas
Use two or three of these as the prompts on your form. Each one asks for a moment rather than an opinion, which is what makes a testimonial believable.
The customer’s side
The page carries your logo and colours, and shows your prompts beside the camera so the customer can read them while they talk.
On a phone, the link opens the device’s own camera app. On a laptop, the recorder runs in the browser with a short countdown before it starts.
They watch the recording back before sending it and can record again. Anyone who prefers not to be on camera can upload a video file or write a text review instead.
Customer stories for pricing pages, sales decks and onboarding emails.
Client and student results for sales pages and booking funnels.
Client videos for portfolios and proposals, collected per client.
Unboxing and product videos for product pages and ads.
Want text testimonials and imported reviews in the same place? See testimonial collection forms.
A seven-step system for collecting customer testimonials every week: who to ask, when to ask, which channel to use, the questions that get specific answers, consent, follow-ups and approval.
Most customers will leave a review if you ask at the right moment. Here is when to ask, eight ways to do it, copy-paste templates, and the rules that keep your reviews safe.
Most customers will record a short video if you make it easy and tell them what to say. Here are the steps, from choosing who to ask to publishing the clip, with request templates.
The questions decide the video. Here is a five-question core set that works for any business, question banks by industry, follow-up prompts, and the questions that quietly ruin a testimonial.
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