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Everything we know about proof that converts

One place for everything we have learned about how modern teams collect testimonials and turn them into trust a buyer can see.

Browse by topic

15 articles across 6 topics, grouped by what you are trying to get done. Each one is free to read, with no sign-up and no gated download.

Testimonial software

Start here if you are choosing a tool: what testimonial software does, what it costs and how the main options differ.

Testimonial basics and asking

What a testimonial is, which kinds persuade buyers, and why video tends to carry the most weight.

Video testimonials

How to get customers on camera, from the invitation to the questions that draw out a usable answer.

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