Let a rule approve, or keep a person on every one
Auto Approve Testimonials or Review Each
Once testimonials arrive faster than someone reads them, the queue becomes the bottleneck and good ones sit unseen for weeks. Automatic approval clears the easy ones the moment they land. It also means no human reads them before they can be used, which matters a great deal in some businesses and hardly at all in others. Five questions below weigh your volume, your risk and your team, and recommend a rule, a person, or a split between the two.
- Five questions on volume, risk and staffing
- Matches what the auto-approve automation really does
- Includes a split setup with a weekly spot check
Decision helper
Should a rule approve your testimonials?
Answer for a typical month.
Your answers stay in this browser tab and are not sent anywhere.
The problem, solved
What automatic approval fixes, and what it leaves to you
- Problem 1
The queue is weeks behind
Good testimonials wait so long that the customer has forgotten giving them by the time they appear.
How StoryProof solves it
From Pro, an automation can approve 4 and 5 star testimonials that include text and leave the rest in your queue. The positive written ones stop waiting.
- Problem 2
Our videos still sit in the queue
Teams switch the automation on and wonder why video-only and audio-only submissions were not approved.
How StoryProof solves it
The rule covers 4 and 5 star testimonials that include text and leaves the rest in your queue, so anything without text still waits for a person.
- Problem 3
A bad review could slip past
Owners worry that turning on automation means an angry review goes public unseen.
How StoryProof solves it
Low ratings are not approved by the rule. From Pro, a review of 2 stars or fewer can also send your team an urgent alert and the customer an apology email.
- Problem 4
Approved does not mean on the homepage
Some teams fear automation will push every new quote onto key pages without a choice.
How StoryProof solves it
You choose which approved testimonials appear in each widget, so approval and placement stay two separate decisions.
- Problem 5
Customers hear nothing once approved
Faster approval does not help the relationship if the customer is never told.
How StoryProof solves it
From Pro, two hours after a testimonial is approved the customer can get a thank-you email with a link to it.
What each route means day to day
In StoryProof
Put the decision into practice
- 1
Switch on the automation, or leave it off
For the automatic or split routes, enable the auto-approve automation. For manual routes, leave it off so nothing is approved without a person.
- 2
Tag what the rule approved
In the weekly check, read the newly approved testimonials and tag each one as checked, so nothing is read twice.
- 3
Clear what it left behind
Video and audio without text, 3 star ratings and lower scores stay in the queue for a person to decide.
- 4
Keep placement a separate step
Pick which approved testimonials appear in each widget after reading them, not because they were approved.
What happens next: Revisit the decision when volume doubles or when you start selling into a regulated market.
Before you start
Before you switch it on
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
The rule reads the rating, not the words
A 5 star testimonial can still contain a claim you cannot support or a detail the customer should not have shared. Only a person catches that.
- 02
It needs a plan with automations
Automatic approval starts on Pro. On other plans every testimonial waits for a person.
- 03
Regulated claims need sign off
If your field restricts what testimonials may say, keep a person on every one. This page does not say what your rules require.
- 04
The helper does not see your queue
It weighs typical answers. Look at your last month of submissions before you decide.
FAQ
Questions people ask
Short answers to what usually comes up next.
Which testimonials does auto approve cover?
4 and 5 star testimonials that include text. Everything else stays in your queue until someone approves it.
Will an auto-approved testimonial appear on my website straight away?
Approval and placement are separate. You choose which approved testimonials each widget shows.
Can I undo automatic approval for one testimonial?
This page does not cover changing an approval after the fact. Keep it out of every widget selection until you have read it, and ask support about changing its status.
Is auto approval safe for a healthcare or finance business?
Usually not on its own. Testimonials there often make claims that need checking against your rules, so a person should read every one.
Still have a question? Ask the StoryProof team or book a demo.
Clear the queue without losing control
Nothing goes public until it is approved, by a person or by a rule you chose.
Last updated 2026-11-13.