Big Cartel installation
Big Cartel Testimonials with Integration Code
Big Cartel shops are small, artist run stores, and the Shop designer keeps code in two very different places. Integration Code, with its Head and Body slots, stays put when you switch or update a theme. Advanced template code does not: Big Cartel says those edits are deleted on a theme change. So the StoryProof script belongs in Integration Code, and the visible widget goes on a custom page.
- The script for Integration Code’s Body slot
- A div for a custom page in HTML mode
- Why template code is the risky option
Big Cartel Shop designer
Code for your Big Cartel shop
Enter your StoryProof widget id. Part 1 goes once into Integration Code, Body. Part 2 is the visible widget on a custom page. If you only ever want the widget on that one page and would rather keep Integration Code empty, Part 3 holds both lines.
Part 1 · Part 1: script, once for the whole shop
Shop designer › Code › Integration Code › Body
<script src="https://app.storyproof.io/embed.js" async></script>Part 2 · Part 2: widget on a custom page
Shop designer › Pages › + (or an existing page) › HTML mode
<div data-storyproof-widget="YOUR_WIDGET_ID"></div>Part 3 · Part 3: both lines on one custom page instead
Shop designer › Pages › your page › HTML mode
<div data-storyproof-widget="YOUR_WIDGET_ID"></div>
<script src="https://app.storyproof.io/embed.js" async></script>Click Done, then Publish. Big Cartel’s Exit button saves without publishing, so the widget will not appear until you choose Publish. Then open the page on your shop address.
The snippets are filled in locally from your id. Nothing is uploaded.
The problem, solved
Big Cartel testimonial problems and fixes
- Problem 1
I switched themes and lost my code
Big Cartel says changes in Advanced template code are deleted when you switch or update your theme.
How StoryProof solves it
Put the StoryProof script in Integration Code, which Big Cartel keeps across theme switches. It loads once and fills any widget div on the page.
- Problem 2
There is no testimonials page in my theme
Big Cartel themes ship with products, about and contact pages, not a place for customer praise.
How StoryProof solves it
Create a custom page, switch it to HTML mode and paste the StoryProof div. Choose which approved testimonials that widget shows.
- Problem 3
Buyers vanish once the parcel ships
A small shop rarely hears back after delivery, so there is little to show.
How StoryProof solves it
Print your StoryProof collection link as a QR code on a packing slip or thank you card. Buyers record, speak or type a few lines, and nothing goes public until you approve it.
- Problem 4
I am on the free Gold plan
Big Cartel says Gold shops do not get Integration Code or code editing.
How StoryProof solves it
Link to the hosted Wall of Love that every StoryProof plan includes, from your shop’s navigation or a product description, until you move to a paid plan.
In StoryProof
Install on Big Cartel
Step 1 of 4
Add the script to Integration Code
At app.bigcartel.com, open Shop designer from the sidebar, switch to the Code tab, choose Body under Integration Code and paste Part 1.
Step 2 of 4
Create the custom page
In Shop designer, open Pages and click + to add a page, or open an existing one such as About.
Step 3 of 4
Paste the div in HTML mode
Switch the page editor to HTML mode and paste Part 2 where the testimonials should appear.
Step 4 of 4
Done, then Publish
Click Done and then Publish. Open the page on your live shop and check it on a phone.
Big Cartel code areas compared
Before you start
Limits on Big Cartel
Paid plans only
Big Cartel says code editing and Integration Code are for paid plans. Gold shops cannot add the widget.
Checkout cannot be edited
Big Cartel does not allow changes to its checkout page, so no widget can appear there.
Order emails need your own webhook source
From the Pro plan, StoryProof can send a review request a week after an order webhook. Big Cartel’s help does not describe sending order webhooks, so that is not claimed here.
HTML mode wording
The HTML mode for custom pages comes from Big Cartel’s help as seen in search results; the article itself would not load in full. Look for it in the page editor toolbar.
Big Cartel help as of 2026-11-14
Menu names, plan rules and the theme switch warning come from Big Cartel’s help as read on 2026-11-14. Not yet followed on a live Big Cartel shop.
FAQ
Questions people ask
Short answers to what usually comes up next.
Head or Body for the StoryProof script?
Body. StoryProof’s script can load once per page, for example in a footer, and Big Cartel’s Body slot places code just before the closing body tag.
Can I put the widget on my home page?
That means editing Advanced template code, which Big Cartel deletes on a theme switch and which turns off automatic theme updates. A custom page linked from the home page is safer.
Will the widget show on product pages?
Only if you place a div there. This guide keeps it on a custom page, which needs no template edits.
Does Big Cartel host the code?
No. Big Cartel does not host files. The StoryProof script loads from app.storyproof.io, so there is nothing to upload.
Still have a question? Ask the StoryProof team or book a demo.
Show buyer praise on your Big Cartel shop
Collect and approve testimonials, put the script in Integration Code, and add the widget to a page.
Sources
- Advanced Theme Code, Big Cartel Help. Checked 2026-11-14.
- Integration Code, Big Cartel Help. Checked 2026-11-14.
- Embed a Video, Big Cartel Help. Checked 2026-11-14.
- Add custom pages, Big Cartel Help. Checked 2026-11-14.
- How to update a customized template, Big Cartel Help. Checked 2026-11-14.
Last updated 2026-11-14.