Skip to main content

Junk in the queue

Filter Spam and Off Topic Testimonials

Not everything that arrives through a testimonial form is a testimonial. Some of it is a bot pasting links, some is a support question in the wrong box, and some is a complaint about a competitor’s product. None of it should reach your site, and none of it should waste a reviewer’s morning. This checklist sorts junk from real feedback and tightens the doors it came through.

  • Tells junk apart from honest criticism
  • Routes misplaced questions to the right team
  • Finds where the junk is getting in

The problem, solved

Where junk comes from, and what keeps it off your site

  • A bot keeps posting links

    Repeated submissions with web addresses and nonsense names fill the queue overnight.

  • Our form link is posted everywhere

    A collection link printed on a flyer or pasted in a public forum can be found by anyone, including spammers.

  • Auto approve let junk through

    A five star rating with a line of text is not proof that the text is about you.

  • People ask support questions in the form

    A customer types "how do I reset my password" into the testimonial box. It is real, but it is not a testimonial.

  • Abusive messages land with a low score

    Hostile text needs a person to look at it quickly, not sit unread for a week.

Flip the switch to see how StoryProof handles each one.

Moderation checklist

Is this a testimonial, criticism or junk?

Run each doubtful submission through the first group. Run the last group once a month.

Junk: keep unapproved and tag it
Misplaced: route it, do not publish it
Criticism: never treat as spam
Monthly: close the doors

Ticks stay in your browser. Nothing is saved or sent.

Junk or not? Common cases

SubmissionWhat it isWhat to do
"Great site!! visit my store" with a linkSpamLeave unapproved, tag as junk
"Your delivery was late and nobody answered"Genuine criticismReply to the customer; do not label as spam
"Can I change my plan?"Misplaced support questionTag for support and forward
Five stars, "best plumber ever", but you sell softwareOff topicLeave unapproved, tag as off topic
Praise with the customer’s phone number in itGenuine, but unsafe to showAsk them to resubmit without it

In StoryProof

Set up junk handling in StoryProof

  • You will need
  • Someone named to review the queue
  • Agreed tag names for junk, off topic and routed
  1. 1

    Keep approval on for every source

    Approval before publishing is the backstop. Junk that reaches the queue goes no further.

  2. 2

    Decide where auto approve is safe

    Use it only on requests that go to known customers by email, and keep it off for links posted in public.

  3. 3

    Create the junk tags

    Add tags for junk, off topic and routed, so the reviewer can sort quickly and anyone can see what happened.

  4. 4

    Turn on the low rating alert

    Hostile and unhappy messages then reach a person the same day.

What happens next: If junk keeps coming through one link, stop sharing it publicly and send that audience email requests instead.

Before you start

What this routine does not do

  • No spam filter is claimed here

    This page does not rely on StoryProof catching spam automatically. The protection described is approval before anything goes public.

  • Junk stays in the queue

    Tagging junk sorts it; it does not make it disappear. Plan for the reviewer to scan past tagged items.

  • Criticism is not yours to filter

    Hiding honest negative feedback while showing praise misleads visitors. Keep the junk rule about relevance, never about how happy the customer was.

  • Public links attract junk

    A QR code on a poster cannot know who scanned it. Expect some junk from any link you post where anyone can see it.

FAQ

Questions people ask

Short answers to what usually comes up next.

Is a one star testimonial spam?

No. A low rating from a real customer is feedback, however unwelcome. Spam is defined by being irrelevant or automated, never by the score.

Should we reply to abusive submissions?

Usually not to pure abuse. If there is a real complaint inside it, a short, calm reply to the complaint is fine. Never publish it.

Why did junk suddenly increase?

Most often a collection link was posted somewhere public. Look at where you shared it recently and move that audience to email requests.

What if a real customer’s text is off topic but positive?

Ask them a short follow-up about what they bought from you. If the answer is useful, collect it as a new testimonial.

Still have a question? Ask the StoryProof team or book a demo.

Keep junk off your pages

Every submission waits for approval, so spam and off topic messages never reach a visitor.

Last updated 2026-11-07.