When the quote and the product do not match
Fix Testimonials Tagged to Wrong Products
A customer praises your bookkeeping service and the quote turns up on the payroll page. A review of the blue jacket sits under the green one. Misfiled testimonials are worse than none: a careful buyer spots the mismatch and starts doubting every quote on the page. This is the clean up routine for a team that has found one, and suspects there are more.
- Find where the wrong quote is showing
- Decide the right product, or ask
- Stop the next one being misfiled
The problem, solved
How testimonials end up on the wrong product, and how to put them right
Customers never say which product
“Love it, works perfectly” could be about any of your products, so whoever tags it guesses.
With StoryProof: From Pro, a multi-step form asks several questions in one sitting, so one step can ask which product the testimonial is about.
Two similar tags, used interchangeably
“Pro plan” and “Professional” both exist, or last year’s product name sits beside this year’s, and teammates pick either.
With StoryProof: Tags are on every plan. Settle on one tag per product, move testimonials onto it and stop using the duplicate.
The wrong quote is live on a page
A misfiled testimonial is not just a library problem once it is showing on the product page a buyer is reading.
With StoryProof: You choose which approved testimonials appear in each widget, so take it out of the wrong product’s widget first, then fix the tag.
We cannot tell which product they meant
Some testimonials genuinely fit two products, or mention a feature that exists in both.
With StoryProof: Ask the customer. Their contact is on file, so a one line email settles it, and the testimonial waits until they reply.
Anyone on the team can tag
Five people tagging with five different habits is how misfiling becomes normal.
With StoryProof: Tags, moderation and roles are on every plan, so you can decide who approves and tags, and keep that to the people who know the products.
Flip the switch to see how StoryProof handles each one.
Clean up checklist
Work through the misfiled testimonials
Do the groups in order. Taking wrong quotes off live pages comes before tidying the library.
Ticks stay in your browser. Nothing is sent or stored.
What to do with each kind of misfile
In StoryProof
Run the clean up in StoryProof
- You will need
- A list of your products and their current tags
- Access to every widget on product pages
- 1
Pull the wrong quote from live widgets
Open the affected product widget and take the testimonial out of its selection.
- 2
Go through each product tag
Read the testimonials under each product tag and note any that mention another product.
- 3
Retag, or ask
Retag the clear cases. For unclear ones, email the customer and keep the testimonial out of product widgets until they reply.
- 4
Add a product question to the form
From Pro, add a step asking which product the customer used, so new testimonials arrive labelled.
- 5
Limit who tags
Decide which seats approve and tag, and check product tags at approval.
What happens next: Repeat the skim of each product tag every quarter, and whenever a product is renamed or launched.
Before you start
What the clean up cannot do
Expect to retag one at a time
Plan to go through testimonials one by one. With a large library, start with the products that get the most traffic.
Do not change their words
Fixing the tag is fine. Editing a testimonial so it names the right product changes what the customer said; ask them instead.
Hand placed copies are invisible to tags
Quotes pasted into pages or ads by hand do not change when a tag does. Find and fix those separately.
Some customers will not reply
If an unclear testimonial never gets confirmed, keep it on a general tag rather than guess a product.
FAQ
Questions people ask
Short answers to what usually comes up next.
Is a testimonial on the wrong product page misleading?
It can be, because a buyer reads it as praise for the product they are looking at. Take it off that page as soon as you find it.
Can I just edit the testimonial to name the right product?
No. Change the tag, not the customer’s words. If the wording is unclear about which product, ask the customer.
What about a testimonial that mentions two products?
Tag it with both, and show it where it supports what the visitor is looking at. Check that the part about each product is accurate.
How do I stop it happening again?
Ask which product in the collection form, keep one tag per product, and have one person check product tags when approving.
Still have a question? Ask the StoryProof team or book a demo.
Put every quote on the right product
Keep one tag per product and ask which product in the form, so misfiling stops at the source.
Last updated 2026-11-11.