Link out or build in
Hosted Wall or Embedded Testimonial Widget
There are two ways to put testimonials in front of people. A hosted wall is a page of its own with a link you can drop into an email signature, a proposal or a social bio, with nothing to install. An embedded widget lives inside your site, next to the claim it supports, but someone has to paste code and keep the selection relevant to that page. Six questions below weigh your site access, where your readers come from and how much upkeep you can carry, and point to one, the other, or both.
- Six questions about access, audience and upkeep
- Four outcomes, from link only to both together
- Uses features every plan already includes
Decision helper
Should you share a hosted wall, embed a widget, or both?
Answer for the next three months, not the ideal future.
Your answers stay in this browser tab and are not sent anywhere.
The problem, solved
Where each route stalls, and how StoryProof covers it
- Problem 1
We are waiting on a developer
Testimonials are approved and ready, but the site change sits in a queue, so nobody sees them.
How StoryProof solves it
Every plan includes a Wall of Love, a hosted page of your approved testimonials with its own link. Share that while the embed waits.
- Problem 2
Our proof never leaves the website
Sales emails and proposals say "see our reviews" and send people to a homepage they have to scroll.
How StoryProof solves it
The Wall of Love has its own link, so it can sit in an email signature or a proposal and open straight onto your testimonials.
- Problem 3
The pricing page needs specific quotes
A link to a page of everything does not answer the doubt a visitor has on the pricing page.
How StoryProof solves it
A widget is a div with the widget id plus the embed.js script, and you choose which approved testimonials it shows, so the pricing widget can carry only price and value quotes.
- Problem 4
A full wall on our homepage is too much
Embedding every testimonial makes the page long and pushes the call to action down.
How StoryProof solves it
Layouts range in size. 19 widget layouts, from walls and carousels to compact badges and avatar strips. Use a compact one on the page and link to the hosted wall for the rest.
- Problem 5
Our site builder will not run the script
Some builders strip custom scripts or allow them only on paid tiers, so the embed never renders.
How StoryProof solves it
The Wall of Love needs nothing installed on your site: it is a hosted page with its own link, which any builder can link to like any other page.
Hosted wall and embedded widget compared
In StoryProof
Set up the route you chose
- 1
Open your Wall of Love
Every plan has one. Check it shows the approved testimonials you want public and copy its link.
- 2
Put the link where you send people
Add it to email signatures, proposal templates and social bios.
- 3
Build a widget for each key page
If embedding is part of your route, pick a layout and choose testimonials for each page’s doubt.
- 4
Embed and link together
Paste the div where proof belongs, load embed.js once per page, and add a "read more" link to the wall under the widget.
What happens next: Check in a quarter whether people reach the wall from your links. If they mostly arrive on the site, invest more in widgets, and the other way round.
Before you start
Things the helper does not weigh
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
Your own visitor data
The helper asks where readers come from; your own analytics answers it properly. Check before you settle.
- 02
Search value of each route
This page does not say whether a hosted wall or an embedded widget helps your site rank. Treat both as display choices.
- 03
The badge on free plans
Widgets per workspace: Free 1, Starter 5, Pro unlimited. A small "Powered by StoryProof" badge shows until Pro.
- 04
Widget allowance still applies
Embedded widgets count toward the allowance on your plan. Check the pricing page before planning one per page.
FAQ
Questions people ask
Short answers to what usually comes up next.
Is a Wall of Love the same as a widget?
No. The Wall of Love is a hosted page with its own link. A widget is placed inside your pages with a div and the embed.js script.
Can I use both?
Yes, and many sites do: a compact widget on key pages and a link to the wall for anyone who wants every testimonial.
Does the wall need any code on my site?
No. You share its link. Code is needed only if you also embed a widget.
Which one should go in my email signature?
The wall’s link. An email cannot run the widget script, and the link opens straight onto your testimonials.
Still have a question? Ask the StoryProof team or book a demo.
Share your testimonials today
Your Wall of Love is ready as soon as testimonials are approved. Embed widgets when your site is ready for them.
Last updated 2026-11-13.