Several brands, one team
Manage Testimonials for Multiple Brands
A company with two or three brands soon finds a skincare quote on the haircare site, or a team that cannot tell whose testimonials are whose. The fix is a structure chosen on purpose. Answer five questions to choose one.
- Separate brand spaces or one shared library
- Based on audiences, teams and voice
- A before and after of a tidy set-up
The problem, solved
What goes wrong when brands share one pile, and how StoryProof separates them
Brand A’s quote showed up on Brand B
A testimonial praising one product line appears on a site selling another, and a visitor wonders whether the two are the same thing.
With StoryProof: Each widget only shows the approved testimonials you pick for it, so a brand’s site carries that brand’s proof and nothing else.
Our brands have nothing in common
Different customers, different teams and different tone. One mixed library makes every search slower for every team.
With StoryProof: Brands that are run apart can each get their own brand space. Brand spaces per account: Free 1, Starter 1, Pro 3, Agency 15. Seats per space: Free 1, Starter 3, Pro 5, Agency 10.
Product lines overlap and share a team
Splitting closely related lines into separate libraries means the same team logs in and out all day, and shared customers get counted twice.
With StoryProof: Keep them in one space and tag each testimonial with its line. Tags are on every plan, including Free.
Every brand wants its own widgets
Three brands with a homepage, a product page and a landing page each soon need more widgets than you planned.
With StoryProof: Widgets per workspace: Free 1, Starter 5, Pro unlimited. A small "Powered by StoryProof" badge shows until Pro.
One brand team approves for another
A reviewer who does not know a brand’s customers clears a quote that its own team would have held back.
With StoryProof: Nothing is public until approved, and with separate spaces each brand’s own team works its own queue.
Flip the switch to see how StoryProof handles each one.
Decision helper
Separate spaces or one shared library?
Answer for the brands as they run today, not as the org chart says they should.
Answers stay in your browser.
The same three brands, before and after a structure
One unsorted pile
- A search for a haircare quote returns skincare reviews first
- Each brand lead asks marketing to find “ours”
- A homepage widget mixes testimonials from all three
- Nobody knows which team approved what
A chosen structure
- Each brand’s testimonials are found in seconds, by space or by tag
- Brand leads pick their own widget contents
- Every site shows only its own customers
- Each queue has a known reviewer
In StoryProof
Set it up in StoryProof
- You will need
- A list of your brands and product lines
- The outcome from the decision helper
- 1
Create a space per separate brand
Only for brands the helper said to separate. Keep related lines together.
- 2
Invite each brand’s team to its space
Seats are counted per space, so plan who needs access to which brand.
- 3
Agree brand and line tags
Inside each space, a tag per product line keeps a mixed library searchable.
- 4
Build widgets per brand site
Pick which approved testimonials each widget shows, so a brand site carries only its own customers.
What happens next: When you launch a new brand, rerun the helper for it alone rather than reshuffling the brands that already work.
Before you start
Before you split anything
Spaces depend on your plan
Check how many brand spaces and seats your plan allows before promising each brand its own.
Moving later takes work
Pick the structure before importing years of testimonials, so you are not re-sorting them afterwards.
A shared customer is a shared decision
If someone praises two brands in one testimonial, agree which brand team approves it and where it may appear.
Consent covers what the customer agreed to
A customer who praised one brand did not necessarily agree to appear on a sister brand’s site. Ask before reusing it.
FAQ
Questions people ask
Short answers to what usually comes up next.
Should each brand have its own Wall of Love?
If the brands have separate sites and audiences, a page of proof per brand usually makes more sense to visitors. If they share one site and one audience, a single shared page of proof may be enough.
Can one testimonial appear on two brands’ sites?
Within one space, yes: you choose which approved testimonials each widget shows. Check that the customer agreed to the second brand too.
Is this the same as running testimonials for agency clients?
No. Agencies manage separate businesses that each own their customers. Here one company owns every brand, so sharing customers and teams across brands is a real option.
What if one brand is much smaller than the others?
A small brand often fits better as a tag inside a larger brand’s space until it has its own team and a steady flow of testimonials.
Still have a question? Ask the StoryProof team or book a demo.
Give each brand its own proof
Set up spaces or tags once, then build widgets per brand site.
Last updated 2026-11-05.