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For partnership and channel teams

Partner and Reseller Testimonial Templates

A partner vouches for you differently from a customer. They have seen your product across many of their own clients, they know what your team is like to work with behind the scenes, and they have their own reputation riding on you. Write a request below that asks them about exactly that.

  • Requests for resellers, integrations and agencies
  • Questions only a partner can answer
  • A note for the partner’s own sign-off
Use the free toolCreate a partner form (opens in a new tab)
New message

SubjectWhat has reselling our scheduling platform been like?

Hi Marta,

Companies thinking about reselling our scheduling platform keep asking to hear from someone who already does. Would Bridgeway IT share a few honest lines?

1. Why did you add our scheduling platform to what you offer?

2. How do your clients take to it once it is in place?

3. What is our team like to work with when a deal or a client needs help?

4 ready-to-send versions

Free tool, no sign-upTry it below

The problem, solved

Why partner proof is harder than it looks

Situation 1 of 5

Partners only talk about the margin

A quote about commission persuades other partners a little and buyers not at all. What they have seen in their clients is far more useful.

How StoryProof solves it

From Pro, a multi-step form asks several questions in one sitting, so you can steer a partner toward client outcomes and the working relationship.

Templates

Write a partner testimonial request

Choose the kind of partner. Each version asks what that partner is in a position to know.

Partner type
  1. Reseller request

    Subject: What has reselling [our scheduling platform] been like?

    Hi [Marta],

Companies thinking about reselling [our scheduling platform] keep asking to hear from someone who already does. Would [Bridgeway IT] share a few honest lines?

1. Why did you add [our scheduling platform] to what you offer?
2. How do your clients take to it once it is in place?
3. What is our team like to work with when a deal or a client needs help?

Write, record audio or a short video here: [your StoryProof link]

Thanks,
[Owen]
  2. Note for the partner’s sign-off

    Send to your contact if their marketing or legal team must approve.

    Hi [Marta], nothing goes live until you are happy. Once your team has approved the wording and how [Bridgeway IT] is named, let me know and I will publish it. If anything needs to change, just tell me. [Owen]

The templates are filled in on this page only. Nothing is sent.

What each kind of partner can vouch for

A partner’s word carries weight because they have a reputation to protect. Keep their quote to what they know.
Partner typeCan credibly speak toShould not be asked about
ResellerClient uptake, the sales and support relationship, why they chose to carry youFeatures they do not use themselves
Integration partnerAPI and documentation quality, joint users, working with your engineersHow end customers rate your whole product
Referral or agency partnerWhy they recommend you, what clients report backResults they did not see first hand

In StoryProof

Collect partner testimonials in StoryProof

  1. 1

    Make one form per partner type

    Use the questions from the template you chose. Partners answer by text, audio note or video.

  2. 2

    Send the request

    Send it by email from StoryProof, or from your own inbox with the template above.

  3. 3

    Wait for their sign-off before approving

    Keep each answer in the queue until the partner confirms wording and naming.

  4. 4

    Tag and place on your partner page

    Tag by partner type and add them to the widget on your partner programme page, away from customer stories.

  5. 5

    Give the partner an image to share

    Turn the approved quote into a social image the partner can post too.

What happens next: Review partner testimonials whenever a partnership changes tier or ends. A quote from a former partner should come down.

Before you start

Keep it straight

  • Disclose the relationship

    A partner earns from recommending you. Label their testimonials as coming from a partner so nobody mistakes them for a neutral customer.

  • Do not swap testimonials

    Agreeing to praise each other in exchange makes both quotes less believable. Ask only partners who mean it.

  • Logos need permission

    A partner’s logo on your page needs the same sign-off as their words. Do not assume one implies the other.

  • Partnerships end

    Track where each partner quote appears so you can take it down quickly if the relationship changes.

FAQ

Questions people ask

Short answers to what usually comes up next.

Where should partner testimonials go?

On your partner programme page first, where future partners read. A strong one about client outcomes can also sit on an enterprise page, labelled as a partner.

Is a partner testimonial biased?

It comes from someone with a stake, which is why it must be labelled. It is still useful, because partners have seen your product across many clients.

Who at the partner should give it?

The person who works with your team day to day, with their leadership’s approval. A partner CEO’s quote is nice, but it rarely says anything specific.

Can I ask a partner’s clients for testimonials instead?

Only with the partner’s blessing. Those are their relationships, and going around them can damage the partnership.

Still have a question? Ask the StoryProof team or book a demo.

Let your partners vouch for you

Build a partner form and send the first request to your best reseller this week.

Create a partner form (opens in a new tab)Book a demo (opens in a new tab)

Last updated 2026-11-05.