In product proof
Show Testimonials Inside Your App Dashboard
Your public site convinced someone to sign up. Inside the product, a different set of decisions waits: upgrade or stay on the free tier, invite the team or not, try the feature they keep skipping. A testimonial from a customer who made that same choice can help, as long as it appears at the moment of the decision and never gets in the way of work.
- Matched to the decision on that screen
- Out of the way of daily work
- Uses the same embed as your website
The problem, solved
Why in product proof goes wrong, and how StoryProof keeps it useful
The upgrade screen is just a feature table
Users comparing tiers inside the app see checkmarks, not anyone who upgraded and found it worth it.
With StoryProof: Tag testimonials from customers who moved up a plan, and fill the widget on that screen only with those.
Engineering will not build a testimonial component
A custom block competes with roadmap work and goes stale once shipped.
With StoryProof: The same two line embed used on websites works in a web app view: a div with the widget id and the async script.
Proof would clutter our workspace
A carousel above a user’s task list is noise on the hundredth visit.
With StoryProof: Use one of the compact layouts, such as a single quote or an avatar strip, and keep it to screens where a decision is made.
Nobody uses the feature we built
An empty state that just says “No reports yet” gives no reason to try.
With StoryProof: Show a testimonial from a customer who adopted that feature in its empty state, chosen from the approved ones tagged for it.
Our branding cannot show inside the product
A third party badge inside a paid product can look out of place.
With StoryProof: The “Powered by StoryProof” badge shows on widgets until Pro, so plan for it or choose that plan.
Flip the switch to see how StoryProof handles each one.
Placement picker
Find the in product moment worth a testimonial
Pick the screen you are thinking about. The picker says whether proof belongs there and in what form.
The picker runs fixed rules in your browser and stores nothing.
Prompts
Questions that produce in product testimonials
In product proof only works if it speaks to the exact decision. Ask customers who already made it.
Customers who upgraded
- What made you move up a plan, and was it worth it?
- What could you do afterwards that you could not before?
Leave out
- Asking them to praise the price
Customers who adopted a feature late
- What finally made you try it?
- What do you use it for now?
Teams that invited colleagues
- What changed once the rest of the team was in?
Leave out
- Naming colleagues who did not agree to be mentioned
In StoryProof
Put proof in the product with StoryProof
Step 1 of 4
Collect answers to the right question
Send the prompts above through your collection link to customers who made each decision.
Step 2 of 4
Approve and tag by moment
Approve accurate answers and tag them upgrade, feature name or team.
Step 3 of 4
One widget per decision screen
Build a compact widget for each screen the picker approved and choose only the matching testimonials.
Step 4 of 4
Add the embed to the view
Place the widget div in the screen’s template and load the script, exactly as on a web page.
Before you start
What to know first
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
Web apps only
The embed is HTML and a script. Native mobile screens that do not render web content are outside what this page describes.
- 02
Count your widgets
Each decision screen uses a widget, and the number of widgets per workspace depends on the plan.
- 03
Your app decides who sees what
A widget shows the testimonials you chose for it. Showing different proof to different users comes down to which screen your app renders it on.
- 04
Paying users are not prospects
Selling at people who already pay can grate. Keep proof to upgrade and adoption moments.
FAQ
Questions people ask
Short answers to what usually comes up next.
Where should testimonials go inside a SaaS app?
On screens where a user decides something: upgrade pages, trial reminders, empty states and invite dialogs. Not on daily work screens.
Will a widget slow down my app?
The script loads asynchronously. Still, keep widgets to the few decision screens rather than every view.
Can I use the same testimonials as my website?
You can, but in product screens work better with quotes about the exact decision, such as upgrading, than with general praise.
Does this work in a single page app?
The embed is a div and a script, so it can sit in any view that renders HTML. The React and Next.js setup page covers the details.
Still have a question? Ask the StoryProof team or book a demo.
Support the decisions users make inside your product
Collect testimonials about upgrading and adopting features, and show them on the screens where those choices happen.
Last updated 2026-11-06.