For conference and trade show organisers
Sponsor and Exhibitor Testimonials for Events
Next year’s sponsors do not care that attendees loved the keynote. They want to know whether this year’s sponsors met the right people and would come back. That proof only comes from the sponsors and exhibitors themselves, and it has to be asked for at the right moment: before the leads go cold, and before renewal talks start.
- Questions about leads and audience, not the venue
- Separate asks for sponsors and exhibitors
- Quotes ready for the next prospectus
Sponsor request builder
Write the ask for each point in the sponsor cycle
Pick the moment. Teardown catches the mood on the floor; a few weeks later the sponsor knows whether the leads were real; renewal is when a quote matters most to you.
- Card at the booth, as they pack up
Print the collection link as a QR code on a small card and hand it over in person.
Thank you for exhibiting at [Regional Logistics Expo]. In one or two lines: what kind of conversations did you have at your stand? Scan to answer by voice, video or text. It takes a minute. [Omar], exhibitor team
Messages are assembled in your browser. Nothing you type leaves this page.
The problem, solved
Why sponsor proof is thin, and how StoryProof helps
Organisers usually have plenty of attendee praise and almost nothing from the businesses that paid for the floor.
- Problem 1
Exhibitors leave before anyone asks
Teardown is a rush. By the time the survey email arrives, the stand staff have gone home and the contact is back in the office.
How StoryProof solves it
Print the collection link as a QR code and hand it out during teardown, so stand staff can answer on their phone.
- Problem 2
Sales staff will not type paragraphs
The person who worked the booth will say “best leads we had all year” out loud and never write it down.
How StoryProof solves it
The same link lets them leave an audio note or record a short video in the browser, or type if they prefer.
- Problem 3
The follow-up email gets ignored
Post-event inboxes are full, and a single request about last month’s show is easy to postpone forever.
How StoryProof solves it
Add sponsor contacts and email the request; on a plan with automations, two reminders follow and stop when they reply.
- Problem 4
Prospects ask about their tier specifically
A business weighing a small stand wants to hear from small stands, not from the headline sponsor.
How StoryProof solves it
Tag each testimonial by tier and event, then choose which approved ones appear on each package page.
- Problem 5
A sponsor complained about the floor plan
Honest answers include criticism, and you need to read them before anything goes on the sponsor page.
How StoryProof solves it
Nothing goes public until you approve it, so complaints reach you as feedback rather than as copy.
What to ask each kind of sponsor
Each package buys something different, so the useful question differs too.
In StoryProof
Run it in StoryProof
Step 1 of 4
Print the link for the floor
Put the collection link on a QR card for teardown day.
Step 2 of 4
Email the lead follow-up request
Add sponsor contacts and send the request a few weeks after the show. Reminders follow on a plan with automations.
Step 3 of 4
Approve and tag by tier
Read every answer, approve the ones that can be shared, and tag them by package and event year.
Step 4 of 4
Show them where sponsors decide
Choose testimonials by tier for each package page or the sponsor prospectus page.
Before you start
Honest limits
No lead retrieval data
StoryProof does not connect to badge scanners or lead apps. Any lead numbers in a quote are the sponsor’s own words.
No PDF prospectus builder
StoryProof shows testimonials in widgets and on a Wall of Love. Copy approved quotes into a printed prospectus yourself.
Brand rules belong to the sponsor
Large sponsors often need their marketing team to approve a quote and logo use. Allow time for it.
Keep renewal and testimonial apart
Offering a discount for a testimonial makes it a paid endorsement. Ask for the quote on its own terms.
FAQ
Questions people ask
Short answers to what usually comes up next.
When should I ask event sponsors for a testimonial?
Twice: briefly at teardown, then properly three or four weeks later once they have followed up their leads and can judge the audience.
What should a sponsor testimonial say?
Who they met, whether the audience fitted their buyers, and whether they would come back. That is what a prospective sponsor wants to know.
Can I use attendee testimonials in a sponsor prospectus?
They help show the audience, but a prospective sponsor trusts other sponsors most. Use both, clearly labelled.
Do I need the sponsor’s permission to use their logo with the quote?
Ask. Many companies control how their logo appears. Agree the name, title and any logo use when you confirm the wording.
Still have a question? Ask the StoryProof team or book a demo.
Fill next year’s prospectus with sponsor proof
Set up a form, print the QR card and ask at teardown. No credit card needed to start.
Last updated 2026-11-07.