When a customer passes your product academy
Testimonial Request After Product Certification
A customer who just passed your certification exam has spent hours inside your product and has a badge to show for it. They know the tool better than most of your buyers ever will, and they feel good about it today. That is a rare moment to ask what the product lets them do now, not how they liked the course. Build the request below for the day they certify, for a month later when they have used the skill on real work, or for the admin who put a whole team through it.
- Three moments: the pass, a month on, the team admin
- Questions about the product, not the course
- Plain emails you can send by hand or from StoryProof
Email builder
Write the request for newly certified customers
Fill in the blanks, pick the moment, and copy the email.
- Congratulations, with one question
Subject: You are now a [Certified Workflow Admin]
Hi [Mei], Congratulations on passing [Certified Workflow Admin]. That exam is not a formality, and you got through it. Now that you know [Acme] this well, we would love to hear one thing: what can you do with it now that you could not do before? Two or three sentences is plenty, or a short video or voice note if that is easier: [collection link] We read every answer, and nothing is published without your OK. [Jo, Customer Education]
- Short version for the certificate email
Add as a closing paragraph to the email that delivers the certificate.
One small favour, [Mei]: in a sentence or two, what will you use [building approval workflows] for first? Tell us here: [collection link]. It helps the next person decide whether [Certified Workflow Admin] is worth their time.
Your entries stay in this browser tab. Nothing is sent or saved.
The problem, solved
Why certification requests miss, and how StoryProof keeps them on the product
- Problem 1
They praised the course, not the product
"Great videos, clear instructor" is kind, but it sells your academy rather than the software buyers are evaluating.
How StoryProof solves it
From Pro, multi-step forms ask several questions in one sitting, so the form can steer from the course to what the product now does for them.
- Problem 2
Our certified users are in another system
The learning platform knows who passed; the marketing tools do not, so the list never reaches whoever sends requests.
How StoryProof solves it
Contacts and smart lists are on every plan. Add each month’s certified customers as contacts and send requests to that list by email.
- Problem 3
Power users will not write an essay
Someone fluent in the product often finds it quicker to say what changed than to write it down.
How StoryProof solves it
One collection link lets them record a video, leave an audio note or write a review in the browser, with no app to install.
- Problem 4
The request was lost under the certificate
The pass email gets opened for the badge, and the ask underneath it is forgotten by the next morning.
How StoryProof solves it
From Pro, the follow-ups automation sends a reminder three days later and a last email four days after that, and stops once they respond.
- Problem 5
We cannot find academy testimonials later
Six months on, nobody can pull the testimonials from certified admins for a page aimed at enterprise buyers.
How StoryProof solves it
Tag each one by certification and role when you approve it. Tags and moderation are on every plan, and nothing is public until you approve it.
Prompts
Questions that keep the answer on the product
Use one or two in the email or as the form’s questions.
Right after the exam
- What can you do in the product now that you could not do last month?
- Which feature made the most sense once you understood it properly?
Leave out
- How would you rate the course?
- Did you enjoy the instructor?
A month later
- What did you build or fix using what you learned?
- How long did that kind of task take before?
Leave out
- Would you recommend the academy?
Admin of a certified team
- What changed for the team once several people were certified?
- What do you no longer need to escalate to us?
In StoryProof
Send certification requests from StoryProof
Step 1 of 4
Bring the graduates in
Each week or month, add newly certified customers as contacts and group them in a smart list for this request.
Step 2 of 4
Set up the form
Use a collection link that accepts video, audio or written answers, and add product-focused questions from the list above.
Step 3 of 4
Send and follow up
Send the request by email. On a plan with automations, the follow-ups automation sends the reminders and stops when they reply.
Step 4 of 4
Approve and tag
Review each submission, approve the ones that describe the product, and tag them by certification and role.
Before you start
Where to take care
A pass is not a result
Someone who just certified has learned the product, not yet used it on real work. The month later version usually draws more specific outcomes.
Graduates are your keenest users
Testimonials from certified customers come from people who invested time in you. Balance them with proof from ordinary users before presenting them as typical.
Rewards change the request
If you offer a reward code for the testimonial, check the endorsement disclosure rules that apply to you before publishing.
The list comes from your academy
StoryProof does not connect to learning platforms. Someone has to move the list of graduates across each month.
FAQ
Questions people ask
Short answers to what usually comes up next.
Should I ask in the certificate email or separately?
A short line in the certificate email catches the excitement; a separate email a month later catches the results. Many teams do both, with the second only to those who did not reply.
Can I offer a discount on the next course in exchange?
You can, but a reward is a material connection that may need disclosing beside the testimonial. Check the rules that apply to you first.
What if the testimonial is mostly about the instructor?
It may still suit your academy page. For product pages, reply and ask one follow-up question about what they now do in the product.
Is this the same as a usage milestone request?
No. A milestone is a number the product counts. Certification is a credential the customer chose to earn, so the email can congratulate them and speak to them as an expert.
Still have a question? Ask the StoryProof team or book a demo.
Turn certified customers into product proof
Send the request by email with one link for video, audio or writing, and approve what you publish.
Last updated 2026-11-13.