Nobody loves payroll software
Testimonials for a Boring B2B Product
Customers do not get excited about invoicing, compliance or backups, and asking them to gush gets a polite "it works fine". But the same customers feel strongly about the Friday afternoons they no longer lose and the audit that no longer scares them. Ask about the relief, not the product, and the dull tool gets testimonials with real feeling in them.
- Prompts about relief and time handed back
- Matched to what your product quietly does
- Copy for a form or a request email
The problem, solved
Why useful products get flat testimonials
Situation 1 of 5
Everyone says "it works fine"
Asked how they feel about a tool they never think about, customers report that they never think about it.
How StoryProof solves it
From Pro, a multi-step form asks short questions one at a time, so you can ask about the chore before, then the time after.
Situation 2 of 5
Our value is time nobody notices
Saved hours disappear into other work. Customers forget the manual process within weeks.
How StoryProof solves it
Ask about the old routine first, in the request email, so they remember what they no longer do before they describe the product.
Situation 3 of 5
The win is a disaster that did not happen
Backups, compliance and monitoring prove themselves on the day something goes wrong, which may never come.
How StoryProof solves it
Ask the person who would have been blamed. They will often say it more easily out loud, and the link takes an audio note or video as well as text.
Situation 4 of 5
Too many replies only praise support
Support is the one human moment in a quiet product, so it gets all the credit and the product gets none.
How StoryProof solves it
Tag replies by what they praise, product or support, then choose a mix for the widgets on product pages.
Situation 5 of 5
Relief turns into exaggeration
Push for drama and a customer might write "it saved our company", which nobody believes.
How StoryProof solves it
Nothing goes public until you approve it, so you can keep plain, believable answers and ask about any claim that sounds inflated.
Prompt builder
Ask about the relief, not the product
Describe the chore or risk your product removes. Pick what it mostly does for the customer.
- Three relief prompts
One per screen in a multi-step form.
1. Think back to before [the expense tool]. What did [chasing receipts at month end] look like for [the finance team]? 2. What do you do with that time now? 3. If [the expense tool] disappeared tomorrow, what would be the first thing you would have to start doing again?
- Request email
Subject: Do you remember [chasing receipts at month end]?
Hi [Helen], Most people forget what [chasing receipts at month end] used to be like within a month of switching. We would love to hear what you remember, and what you do with the time now. Three short questions, typed or said out loud: [your StoryProof link] Thanks!
Your text is filled in on this page only. Nothing is stored or sent.
What a relief answer sounds like
Sample answers written for illustration, not real customers
Asked "what do you think of the expense tool?", a sample customer writes: "Works well, easy to use."
Asked "what did month end look like before?", the same sample customer writes: "Two days of chasing people for receipts and retyping them into a spreadsheet. Now I approve a list on Monday morning and that is it."
The second answer never praises the product, and it is far more convincing than the first.
Before you start
What these prompts will not do
No invented numbers
If a customer says "it saves hours", keep their words. Do not turn it into a figure they did not give.
Relief needs a real chore
If customers never felt the old pain, because they started with your product, ask about reliability instead.
Not everyone has a story
Light users may honestly have nothing to say. Ask the people who carried the chore before.
Do not ask them to fake excitement
A dull product with an enthusiastic quote reads as staged. Calm relief is more believable.
In StoryProof
Put the prompts to work in StoryProof
- 1
Build a three step form
From Pro, add each prompt as its own step so customers answer one at a time.
- 2
Let them say it out loud
The same link accepts audio and video as well as text, in the browser.
- 3
Send the request email
Email the people who carried the chore, not just the account owner.
- 4
Approve, tag and place
Approve believable answers, tag them product or support, and choose product focused ones for your feature pages.
What happens next: Lead with the line about the old chore when you show these. "Two days of chasing receipts" makes a reader nod before they read your product name.
FAQ
Questions people ask
Short answers to what usually comes up next.
Is it fine to call our own product boring?
In your prompts, no. Ask about the chore, not the product. In your marketing, a little self awareness can help, but let customers’ relief carry the message.
Who should we ask at a customer company?
The person who used to do the chore by hand, or the one who would be blamed if it went wrong. The buyer often never felt the pain directly.
Are video testimonials worth it for a dull product?
Often yes. A finance manager describing her old month end on camera is more vivid than any feature list. Keep it short and unscripted.
What if the honest answer is just "it works"?
Ask one follow up: "what did you use before?" The contrast with the old way is usually where the feeling is.
Still have a question? Ask the StoryProof team or book a demo.
Get testimonials with feeling for a quiet product
Build a three question form about the chore your product removes, and send it to the people who used to carry it.
Last updated 2026-11-06.