Mailchimp websites and landing pages
Testimonials on a Mailchimp Website
Mailchimp’s own help says custom HTML and iframes are not compatible with its websites, and cannot be used on its landing pages. So no testimonial widget, ours included, can be embedded there. What works instead: the built in Quote section for a single approved quote, and a button to a hosted page that holds the rest.
- Why the embed code will not work on Mailchimp
- What to type into the Quote section
- Two buttons: read stories, share yours
Fill in, no code
What to put in Mailchimp’s sections
There is no code to paste, so the widget id box above does not change anything here. Copy each card into the Mailchimp website editor field it names, replacing the bracketed parts with your own approved text and your StoryProof links.
Part 1 · Quote section
Website editor › add a section › Quote
Quote section, filled from one approved testimonial
Quote: [the approved text from StoryProof, word for word]
Name: [the name the customer approved]
Detail: [role, company or town, only if they agreed to it]Part 2 · Button to your Wall of Love
Intro, Text & Image or Contact section › Button › link
Button in an Intro, Text & Image or Contact section
Button text: Read more customer stories
Link: [your StoryProof Wall of Love link]Part 3 · Button to your collection link
Contact section or footer button › link
Button for customers who want to add their own
Button text: Share your experience
Link: [your StoryProof collection link]Publish the site, then click both buttons from the live page on a phone. Each should open its StoryProof page in the browser.
These cards are plain text. Nothing you type is saved or sent.
The problem, solved
Testimonials on Mailchimp pages: the honest options
StoryProof normally installs as two lines of HTML. Mailchimp’s builders refuse custom HTML, so the fixes below avoid code entirely.
- Problem 1
There is nowhere to paste embed code
The StoryProof embed is a div and a script, and Mailchimp says custom HTML and iframes do not work on its websites or landing pages.
How StoryProof solves it
Use the hosted Wall of Love that every StoryProof plan includes, and link to it from a Mailchimp button. It needs no code on the Mailchimp side.
- Problem 2
Typed quotes nobody signed off on
Copying praise from an old email into a Quote section risks publishing words the customer never agreed to share.
How StoryProof solves it
Quote only testimonials you approved in StoryProof, where nothing goes public until you approve it, and copy the text exactly.
- Problem 3
Our best testimonial is a video
Mailchimp’s Video section takes YouTube or Vimeo, so a customer’s recorded clip has no home on the site.
How StoryProof solves it
Video, audio notes and written reviews all play on the Wall of Love, so the button sends visitors to the real recordings.
- Problem 4
We need more testimonials to quote
A site with one quote looks thin, and asking customers one by one rarely gets done.
How StoryProof solves it
Point a Share your experience button at your StoryProof collection link, where customers record or write in the browser. The same link prints as a QR code for a counter or a parcel insert.
In StoryProof
Set it up on a Mailchimp website
Step 1 of 5
Choose the quote to feature
In StoryProof, pick one approved testimonial that is short and specific. Long quotes crowd the Quote section.
Step 2 of 5
Add a Quote section
In the website editor, add a section and choose Quote. Paste the approved text, the customer’s name and any detail they agreed to.
Step 3 of 5
Link the rest from a button
In an Intro, Text & Image or Contact section, set a button to your Wall of Love link with a label that says what it opens.
Step 4 of 5
Ask for new testimonials
Add a second button that opens your collection link, so happy visitors can leave a video, audio note or written review.
Step 5 of 5
Publish and click through
Publish the site and test both buttons on the live page. Mailchimp landing pages work the same way with their own buttons.
If you need a real widget on the page
Before you start
Limits on Mailchimp
No embedded widget
Mailchimp’s help says custom HTML and iframes are not compatible with Mailchimp websites and cannot be used in landing pages. No StoryProof widget can appear inside those pages.
The Quote section is static
Text you type into Mailchimp stays as typed. It does not change when you approve new testimonials in StoryProof.
Visitors leave the site
The Wall of Love opens as its own page. Label the button clearly so the change of page is expected.
Not about Mailchimp emails
This page covers Mailchimp’s website and landing page builders. Testimonials inside email campaigns follow different rules and have their own guide.
Mailchimp help as of 2026-11-13
The section names and the custom HTML rule come from Mailchimp’s help as read on 2026-11-13. These steps have not yet been followed on a live Mailchimp site.
FAQ
Questions people ask
Short answers to what usually comes up next.
Is there a hidden code block in the Mailchimp website builder?
Mailchimp’s help on website sections says custom HTML and iframes are not compatible with its websites. Some widget vendors suggest otherwise; we follow Mailchimp’s own statement.
Can I put the widget on a Mailchimp landing page instead?
No. Mailchimp’s landing page help says iframes and custom HTML cannot be used there either. Use the same Quote section and button route.
Can the Quote section show a star rating or photo?
Mailchimp describes the Quote section as displaying a customer testimonial. Use what its editor offers; anything beyond that belongs on the Wall of Love.
Does the Wall of Love need a separate plan?
No. Every StoryProof plan includes a Wall of Love with its own link.
Still have a question? Ask the StoryProof team or book a demo.
Give your Mailchimp site somewhere to send visitors
Collect and approve testimonials, then link your Mailchimp buttons to a Wall of Love.
Sources
- Add and Edit Web Page Sections, Mailchimp Help. Checked 2026-11-13.
- About Landing Pages, Mailchimp Help. Checked 2026-11-13.
Last updated 2026-11-13.