Integrations directory proof
Testimonials on Your Integrations Pages
An integrations directory is a row of logos and a page per connected tool. Visitors arrive from a search like “your product plus Slack” and want one answer: does the connection actually work for people like me? A quote from someone who runs that exact pairing answers it. Most directories show nothing, or the same homepage quote on every tile. The checklist below plans proof for each listing.
- A quote per connected tool, not one for all
- Found among users of that pairing
- Kept honest when the connection changes
The problem, solved
Where integration listings lose proof, and how StoryProof fills them
The directory grows one partner at a time, so the gaps are usually invisible until someone counts them.
Every listing shows the same homepage quote
A visitor checking the Salesforce connection reads praise about onboarding. It proves nothing about the sync they came to check.
With StoryProof: Tag each testimonial with the connected tool it mentions, then give each listing a widget built only from that tag.
Marketing cannot tell who uses which connection
The product team can see which accounts switched on a connection. That list rarely reaches whoever writes the directory.
With StoryProof: Add the accounts that run a pairing as contacts and email them one request about it. Contacts and smart lists are on every plan.
Forty listings means forty embed jobs
Integration pages usually share one template. Editing each page by hand is the work that never gets scheduled.
With StoryProof: Load the embed script once in the shared template, then each listing only needs the widget div for its own tool.
Customers praise results, never the connection
Asked how things are going, a user talks about the outcome and never says the data arrived without copying it across.
With StoryProof: From Pro, a multi-step form can ask several questions in one sitting, so one question can be about the connection alone.
The partner changed its API last quarter
A quote praising a field mapping that no longer exists becomes a support ticket when a new customer tries it.
With StoryProof: Re-ask a current user through one link, in text, audio or video, and approve the new answer before it replaces the old one.
Flip the switch to see how StoryProof handles each one.
Listing checklist
Check proof for one integration listing
Run it once per listing. Start with the connections that bring the most searches or the most sales questions.
The checklist runs in your browser. Nothing you tick is stored or sent.
What to show when a listing has little proof
Not every connection will have a quote. Choose the honest fallback rather than borrowing praise from elsewhere.
Prompts
Questions that get a customer to talk about the connection
Send one question per request to people who use the pairing. Name the other tool in the question so the answer names it too.
For the admin who set it up
- How long did connecting [tool] take, and what did you have to configure?
- What would you tell another admin before they switch it on?
Leave out
- Asking them to rate the setup out of ten
For the team who relies on it
- What did you stop copying between [tool] and us once it was connected?
- Which part of your week depends on the two talking to each other?
Leave out
- Inviting them to share internal data that passes through the connection
In StoryProof
Put proof on your integration listings with StoryProof
Step 1 of 4
Tag what you already hold
Read through your approved testimonials and add an integration tag wherever one names a connected tool.
Step 2 of 4
Ask users of the top uncovered pairings
Add those accounts as contacts and email them one connection question with your collection link. They can answer in text, audio or video.
Step 3 of 4
Approve and tag the answers
Check each answer against how the connection works today, approve it, and give it the tool’s tag.
Step 4 of 4
Add one widget per listing
Build a widget from each tool’s tag and place its div in that listing. The script in the shared template fills it.
Before you start
What to keep in mind
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
StoryProof does not read your integration data
It cannot tell which customers use a connection. That list comes from your own product or billing data.
- 02
A partner logo is not a partner endorsement
A customer quote about a pairing is the customer’s view. Do not present it as the partner company vouching for you.
- 03
Retired connections need their quotes retired
When you remove a listing, remove its testimonials from any widget that still shows them, and tell the customers if you promised to.
- 04
Thin listings stay thin
A quote cannot rescue a listing that only swaps the tool name into the same text. Write what the connection actually does first.
FAQ
Questions people ask
Short answers to what usually comes up next.
Does every integration listing need a testimonial?
No. Prioritise the pairings people search for and ask sales about. Niche listings can show setup notes and a directory level quote.
Can one testimonial appear on two integration listings?
Only if it describes both connections. A quote about a workflow that runs through two tools can sit on both listings; a general one belongs on neither.
Should the quote come from the partner company or a customer?
A customer who runs the pairing is the stronger proof for a visitor deciding whether it works. Partner quotes are a different asset with a different reader.
Where on the listing should the testimonial sit?
Next to the paragraph that explains what the connection does, before the setup steps. A reader decides whether to bother with setup there.
What if the customer names an old version of the partner tool?
Check whether the quote still holds. If the behaviour changed, ask the same customer, or another current user, for a fresh answer.
Still have a question? Ask the StoryProof team or book a demo.
Prove each connection with the people who run it
Tag what you hold, ask users of the pairings that matter, and give every key listing its own widget.
Last updated 2026-11-07.