Ecommerce video
Get unboxing and first-use videos from real customers
A phone video of a customer opening your box answers questions product photos cannot: how big it really is, how it is packed, what it feels like to use. Write the request, the packing-slip card and the filming tips below.
- A request email timed to delivery
- Text for a card with a QR code in the box
- Filming tips you can send customers
The problem, solved
Why unboxing videos rarely arrive, and how StoryProof gets them in
Situation 1 of 5
By the time I think to ask, the box is recycled
The first-impression moment lasts a day or two. A request that arrives a month later gets a written line at best.
How StoryProof solves it
On plans with automations, your store’s order webhook triggers a review request a week later, with nobody needing to remember.
Situation 2 of 5
Shoppers will not install anything to film
A recording app, a login or an upload step loses most people before the camera opens.
How StoryProof solves it
The collection link records video in the phone’s browser, and offers an audio note or written review to anyone who would rather not film.
Situation 3 of 5
Our emails sit unopened while the parcel gets opened
The customer’s attention is on the product in their hands, not their inbox, at exactly the moment you want on camera.
How StoryProof solves it
Print the collection link as a QR code on a card inside the box, so the request is right there when the tape comes off.
Situation 4 of 5
A kitchen video could show a house number
Clips filmed at home pick up shipping labels, mail and family members that should never reach a product page.
How StoryProof solves it
Every clip waits in your queue and nothing goes public until you approve it, so a private detail can be rejected before it is seen.
Situation 5 of 5
Clips of one product end up on another’s page
A shopper looking at the large size learns nothing from a video of the travel version.
How StoryProof solves it
You choose which approved videos appear in each widget, so every product page carries clips of that exact item.
Free builder
Write your unboxing request
Fill in your details and switch between the email, the card for the box and the filming tips.
- Sent a few days after delivery
Subject: Has your [product name] arrived, [first name]?
Hi [first name], Your [product name] should be with you by now. If you have a minute when you first use it, we would love a short video of you opening it or trying it out. No editing, no script. Hold your phone upright and tell us what you think. Here is the link: [collection link] If filming is not your thing, the same link takes a voice note or a couple of written lines. Thank you, [store name]
Filled in your browser. Nothing you type is sent anywhere.
Prompts
Questions to put on the collection form
Short prompts on screen help customers who press record and then freeze.
Opening the box
- What did you notice first when you opened it?
- Was anything different from the photos?
Leave out
- Asking them to show their address label
First use
- What was it like the first time you used it?
- Who is it for in your home?
A week later
- Has it become part of your routine? How?
Leave out
- Asking for a star rating on camera
In StoryProof
Collect the videos with StoryProof
- 1
Create a video-first collection form
Add the prompts above. Customers record in the browser on their phone, or switch to an audio note or text. Longest video a customer can record: Free 2 min, Starter 5 min, Pro 8 min.
- 2
Send the request after delivery
From Pro, your store sends a webhook when an order is placed and the request goes out a week later. On other plans, send the email above by hand.
- 3
Put the QR code in the box
Print the code from your collection link on the card, so customers can film the moment they open it.
- 4
Approve and place the best on product pages
Every video waits for your approval. Add the ones that show the product clearly to the widget on that product’s page.
What happens next: Match videos to products as you approve them, so each product page shows a customer opening that exact item.
Before you start
Before you ask
Requests go by email
StoryProof sends requests by email only. The card in the box covers customers who ignore email.
Delivery times vary
The automated request goes a week after the order. If your shipping is slower, send it by hand after delivery instead.
Free products need disclosing
If you send free products in return for videos, say so next to each video. Viewers would want to know.
Check every frame before approving
Customers film at home, so a label with their address, a family photo or a child can slip into the background. Watch each video to the end and reject or ask for a retake if anything private shows.
FAQ
Questions people ask
Short answers to what usually comes up next.
Do customers need an app to record an unboxing video?
No. The collection link opens in the phone’s browser and records from there.
How long should an unboxing video be?
Under a minute is plenty for a product page. Longer videos rarely get watched to the end.
Can I use customer unboxing videos in ads?
Only if the customer agreed to that use. Ask about ads explicitly in your request if you plan to run them.
What if the video shows a damaged or wrong item?
Treat it as a support case first: contact the customer and put it right. Do not approve it for a product page, and do not ask them to film again until the problem is solved.
Still have a question? Ask the StoryProof team or book a demo.
Put a customer’s first impression on every product page
Set up a video form, add the card to your boxes and approve the best clips.
Last updated 2026-11-04.