New name, old quotes
Updating Testimonials After a Company Rebrand
The logo changed overnight. The praise on your site still thanks a company that no longer exists by that name. Work through each quote that mentions the old brand, decide whether it can stay, be reconfirmed or be retired, and ask the customer before a single word of theirs is changed.
- Find every quote that names the old brand
- Ask before swapping a name inside a customer quote
- Collect fresh praise under the new name
The problem, solved
What a rebrand does to the praise you already have
None of these quotes became untrue. They just name something your visitors can no longer find.
Situation 1 of 5
Half our quotes thank the old name
A visitor who has never heard the old name reads a quote about a different company and wonders whether it was copied from somewhere.
How StoryProof solves it
Tag each quote that names the old brand so they sit together in one filtered list, and work through that list instead of hunting page by page.
Situation 2 of 5
Can we just swap the name in?
Changing a word inside quotation marks means the customer is now shown saying something they did not say, even if the meaning is close.
How StoryProof solves it
Email the customer the exact new wording and ask for a yes. Requests go to contacts you have already added, and the reply comes back through your link.
Situation 3 of 5
The video says the old name aloud
A spoken brand name cannot be edited out cleanly, and a cut in the middle of a sentence looks like something is being hidden.
How StoryProof solves it
Ask the customer for a short new recording. The same link lets them record a video, leave an audio note or type, all in the browser.
Situation 4 of 5
Old name quotes keep showing on key pages
The homepage and pricing page are where a rebrand is judged first, and they are usually where the oldest, strongest quotes live.
How StoryProof solves it
You choose which approved testimonials each widget shows, so take the unconfirmed ones off the main pages while replies come in.
Situation 5 of 5
We need new praise under the new name
Reconfirming old quotes only keeps what you had. Visitors also need to see that people are happy with the company as it is now.
How StoryProof solves it
Send a fresh request to recent customers. Nothing they submit goes public until you approve it, and approved quotes can fill your Wall of Love page.
Rebrand checklist
Sort every quote that names the old brand
Tick each item as you go. Work through it once for the whole collection, not per quote.
Ticks stay in your browser. Nothing is sent or saved.
What to do with each kind of quote
Match the quote to a row. When in doubt, ask the customer: it costs one email.
In StoryProof
Run the rebrand cleanup in StoryProof
- 1
Tag every quote that names the old brand
One tag for the whole set, so the cleanup has a single list and a clear finish line.
- 2
Pull the unconfirmed ones off main pages
Choose which approved testimonials each widget shows, and keep the old name quotes off the homepage and pricing page for now.
- 3
Email customers the new wording
Ask each customer to approve the change, or to record a fresh testimonial through your link in video, audio or text.
- 4
Approve the new versions
Each new or reworded testimonial waits for your approval before it appears anywhere.
- 5
Rebuild quote images with the new logo
From Pro, the social image designer turns an approved testimonial into a branded image, so old graphics can be replaced in one sitting.
What happens next: Keep the "old brand" tag on retired quotes rather than deleting them. If anyone later asks what a customer originally said, the record is still there.
Before you start
What a rebrand cleanup cannot do
No silent name swaps
Changing the brand inside a quote without the customer’s yes puts words in their mouth. Ask, or add a note outside the quote.
Spoken names stay spoken
StoryProof does not edit what someone says in a video. A new recording or a visible note are the honest options.
Third party reviews are not yours to update
Reviews on other sites keep the old name until the reviewer edits them. This cleanup covers the testimonials you publish.
Some quotes will be lost
Customers who have moved on may never reply. Retiring a few strong quotes is the price of not misquoting anyone.
FAQ
Questions people ask
Short answers to what usually comes up next.
Is a bracketed note like "[now NewName]" enough?
It is honest, because it sits outside the customer’s words and tells the reader what changed. It still reads awkwardly, so treat it as a stopgap while you ask for a reconfirmed or fresh quote.
Should I remove every old testimonial when we rebrand?
No. A quote that praises your team or the result without naming the brand is still accurate. Only the ones that name the old company or product need attention.
What if the product itself changed, not just the name?
Then the question is whether the quote still describes what you sell. If it praises a feature you removed, retire it regardless of the name.
How do I word the email asking a customer to approve the new name?
Show them their original quote and the proposed version side by side, explain the rename in one line, and make "no change, please remove it" an easy answer too.
Do customers mind being asked?
Most do not, and some will offer a new quote unprompted. A rename is also a natural reason to get back in touch with customers you have not spoken to in a while.
Still have a question? Ask the StoryProof team or book a demo.
Bring your praise under the new name
Tag the old brand quotes, ask customers to reconfirm, and collect new testimonials that use the name you trade under today.
Last updated 2026-11-06.