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Portrait or landscape

Vertical or Horizontal Video Testimonials

A customer picks up their phone and records upright, because that is how phones are held. Your website section was designed for a wide frame. Or the reverse: a polished landscape clip that looks tiny in a social feed. Orientation is decided before anyone presses record, so decide it on purpose. Answer five questions about where the video will play.

  • Matches orientation to where it plays
  • Tells you what to ask the customer for
  • Handles clips you already have

Decision helper

Which orientation should this testimonial be?

Answer for the next video you plan to request, or one you already have.

Where will the clip play first?
Who is filming?
What is in the frame?
How much can you ask of this customer?
What do you already have?

Answers stay in your browser. Nothing is saved or sent.

The problem, solved

Where orientation goes wrong, and what StoryProof gives you to work with

  • Problem 1

    Every customer films upright

    They tap the link on their phone and record as they hold it. Nobody told them otherwise.

  • Problem 2

    Our good clips are the wrong shape

    A videographer delivered wide clips, but the page that needs them is built for phones.

  • Problem 3

    Portrait and landscape mixed in one widget

    A row of clips in different shapes looks uneven and unplanned.

  • Problem 4

    We are not sure which layout suits which

    A carousel, a gallery and a reel present the same clip very differently.

Orientation by placement

Starting points. Check how each clip looks on the page and device where it will actually play.
PlacementUsually bestWatch out for
Desktop homepage or product sectionLandscapeUpright clips leave wide empty bars
Mobile-heavy landing pagePortraitWide clips shrink to a narrow strip on a phone
Short video feeds and storiesPortraitA wide clip loses most of the screen
Product demonstration or screen walkthroughLandscapePortrait crops out what they are showing
Sales email or deckEitherUse a still image and link to the video

Live preview

A video-led section to test your clips in

The working Video Gallery layout with sample clips from stock personas, not StoryProof customers.

Video Gallery· live previewSample reviews
David Anderson
1:22
Allison Bennett
1:14
Nathan Carter
1:09
Scott Mitchell
1:33
Sarah Thompson
1:17
Powered byStoryProof

In StoryProof

Get the orientation you need

  1. 1

    Say it in the request

    Add one plain line to the email: "Please hold your phone sideways" or "Upright is perfect."

  2. 2

    Keep it short

    Shorter clips are easier to place in any shape. Video length limits depend on your plan.

  3. 3

    Upload reframed clips

    If an existing clip needs a different shape, cut it in an editor and upload the new file.

  4. 4

    Build widgets by shape

    Select portrait clips for phone-first pages and wide clips for desktop sections.

What happens next: Open each page on a real phone and a laptop after publishing. That is the only test of orientation that counts.

Before you start

What this guide does not decide

What this does not cover, and what to check on your side. Better to know now than after launch.

  1. 01

    No reframing is claimed here

    This page does not rely on StoryProof cropping or rotating video. Reframe in a video editor before uploading.

  2. 02

    Customers may ignore the instruction

    Some will record upright however you ask. Plan pages that can take either shape.

  3. 03

    Your theme matters

    How a clip sits on a page depends on your site’s layout as well as the widget. Check the live page.

  4. 04

    Still images for social

    The social image designer makes images from approved testimonials, not video edits. Cut social clips elsewhere.

FAQ

Questions people ask

Short answers to what usually comes up next.

Is vertical video unprofessional on a website?

Not any more. A single person talking to camera often looks natural upright, especially for phone visitors. It looks wrong only when the section was built for a wide frame.

Should I ask customers to turn their phone sideways?

Only if the clip is for a desktop section, a demonstration or two people. Otherwise let them record the way they are comfortable. Comfort shows on camera.

Can I turn a landscape clip into a portrait one?

Yes, by cropping in a video editor, if the speaker is near the centre. Cropping a portrait clip to landscape loses much more, so it rarely works well.

What about square video?

Square is a middle ground that sits reasonably in feeds and on pages. It is worth asking for only if your design was built around it.

Still have a question? Ask the StoryProof team or book a demo.

Collect video in the shape you need

Send one link with a line about orientation, then place each clip in the widget that suits it.

Last updated 2026-11-07.