All of your best work carries someone else’s name
White Label Agency Testimonials Under NDA
A white label agency does its best work invisibly. The end client thinks the reseller built it, and the contract says to keep it that way. That rules out the usual logo strip and named case study, but not proof. The people who can vouch for you are the agencies you deliver for, and they are allowed to talk about you to other agencies.
- Pick the proof your contract allows
- Ask partner agencies, not end clients
- Describe work without naming who it was for
The problem, solved
Proof for work nobody is allowed to see
Situation 1 of 5
Our contracts forbid naming any client
The usual proof, logos and case studies with a company name, is exactly what the agreement rules out.
How StoryProof solves it
Collect from the partner agencies themselves. They are your customers, and praise about how you deliver names no end client.
Situation 2 of 5
Partners are too busy to write anything
An agency owner juggling their own clients will not draft a paragraph about their subcontractor.
How StoryProof solves it
Send one link that takes a short voice note, a video or a few typed lines in the browser, whichever is quickest for them.
Situation 3 of 5
A quote might reveal the end client
One industry and one city can be enough for a competitor to work out who the client is.
How StoryProof solves it
Nothing submitted goes public until you approve it, so every quote can be checked against the contract before anyone sees it.
Situation 4 of 5
Some proof can only be shown privately
A partner may be happy for you to mention them on a sales call but not on your homepage.
How StoryProof solves it
Tag those testimonials "private only", and leave them out of every public widget. You choose what each widget shows.
Situation 5 of 5
Prospects want to see lots of proof
An agency deciding whether to hand over its clients wants volume, not one quote.
How StoryProof solves it
Gather every partner testimonial you are allowed to publish on a Wall of Love page with its own link, to send in a proposal.
Decision helper
Which proof does your contract allow?
Answer for the partnership you most want to turn into proof. Read your agreement first; when it is silent, assume the stricter answer.
Your answers stay in your browser. This is a planning aid, not a reading of your contract.
The same project, said safely
Breaks a white label agreement
- Logo of the brand whose site you built
- "We rebuilt the online store for a national pet food chain in Leeds"
- Screenshots of the end client’s live site
- A quote from the end client’s marketing manager
Shows the same skill without naming anyone
- A named partner agency describing your delivery
- "A retail store rebuild delivered under our partner’s brand"
- Before and after screens, with brand marks removed, approved by the partner
- A quote about how invisible you stayed to their client
In StoryProof
Build the proof in StoryProof
- 1
Add partner agency contacts
Put the people you deliver for into contacts, so requests go to them rather than to any end client.
- 2
Send a request about working with you
Email a link that asks about delivery and communication. They can answer with a voice note, video or text.
- 3
Check every reply against the contract
Approve only what names no end client. Anything doubtful waits in the queue until the partner confirms.
- 4
Tag public and private
Tag each testimonial public or private only, and choose which ones your website widgets show.
What happens next: When a partnership ends, check whether the agreement still allows the partner’s quote to be shown, and retire it if not.
Before you start
What no tool can fix here
The contract decides
This page gives options, not a reading of your agreement. If the wording is unclear, ask the partner in writing.
No end client outreach
Asking a reseller’s client for a testimonial tells them you exist. That is the one thing a white label agreement exists to prevent.
Descriptors can still identify
In a small market, "a dental group in Bristol" may point at one business. Make descriptors broader than feels necessary.
Fewer names than you would like
Some partners will never be named publicly. Process quotes and private references will carry more of your proof than in a normal agency.
FAQ
Questions people ask
Short answers to what usually comes up next.
Can I show work in my portfolio if I remove the logo?
Only if your agreement allows it. Removing a logo rarely hides a website from someone who knows the market. Ask the partner before showing any end client work.
Will partner agencies agree to be named?
Many will not, because naming you tells their own clients they outsource. Offer them a role and agency type instead of a company name, and make that easy to choose.
Are reviews on directories a good substitute?
They can help, and the same rules apply: a review there must not name an end client either. Ask partners to describe the partnership, not the project.
What should a partner testimonial actually say?
What a reseller worries about: deadlines met, quality that matched their brand, communication, and that their clients never knew a third party was involved.
Still have a question? Ask the StoryProof team or book a demo.
Collect proof your contracts allow
Ask the agencies you deliver for, check each answer before it goes public, and keep private proof private.
Last updated 2026-11-06.