How to Embed Trustpilot Reviews on Your Website
Trustpilot reviews persuade most on the page where someone is deciding. Here are the two ways to get them there, step by step, and the Trustpilot rules that decide which one you can use.
Short answer: there are two ways to embed Trustpilot reviews on a website. The official route is a TrustBox, Trustpilot’s own widget: you pick one in your Trustpilot Business account, copy its code and paste it into your page. The other route is a review widget tool that shows your Trustpilot reviews next to reviews from other platforms. Before you choose, check your Trustpilot plan, because Trustpilot’s rules decide what you are allowed to show and how.
This guide covers both methods step by step, the Trustpilot rules that apply, and where Trustpilot reviews do the most good on a site. Trustpilot sources checked on 7 November 2026. For placement across every page of your site, see our guide to where to put testimonials on your website.
What Trustpilot allows you to show
Trustpilot’s rules shape the method more than any technical detail, so start here. Its Legal Brand Guidelines (opens in a new tab) set out what a business may and may not do when it shows Trustpilot content on its own site:
- A plan is needed for scores. Businesses not on a Trustpilot plan “aren’t allowed to display their TrustScore or Star Rating on their websites.”
- Use the logo and link back. Use Trustpilot’s logo “whenever you display your Star Rating, TrustScore, or reviews,” and link back to your Trustpilot profile page.
- Keep it live. Content that is not up to date is misuse, and so is “a static image of your TrustScore or Star Rating on your website.”
- No cherry-picking without saying so. Do not display “only five star reviews without a disclaimer,” and do not present one review’s stars as your overall rating.
- Approved tools only. Do not use “any unauthorised widgets or applications to display Trustpilot content.”
- One domain, one score. Do not show the TrustScore for one of your domains on another domain.
Trustpilot’s Guidelines for Businesses (opens in a new tab) add that the options for showcasing reviews depend on your Trustpilot plan, and that copying and commercially exploiting Trustpilot data without permission is treated as data scraping. Those rules also explain why copying a handful of reviews onto a page by hand, which works for Google reviews, is a risky shortcut for Trustpilot ones.
Asking for reviews has rules too. Trustpilot, like Google, prohibits inviting only happy customers, a practice known as review gating. A widget is only as convincing as the honest mix of reviews behind it.
Method 1: Use a Trustpilot TrustBox widget
A TrustBox is Trustpilot’s own embeddable widget. Trustpilot’s widgets page (opens in a new tab) lists options that show your TrustScore, review count or selected reviews, a Targeted TrustBox that shows only tagged reviews, and widgets for email signatures. It says all TrustBoxes are responsive. Developers on the right plan can also build a custom display with Trustpilot’s Display API.
Trustpilot describes setup in four steps:
- 1Choose a widget. In your Trustpilot Business account, go to the TrustBox widgets and pick the widget that fits the page: a compact one for a header or checkout, a review list or carousel for a product or reviews page.
- 2Configure it. Set the size, colours, language and which reviews or trust signals it shows.
- 3Get the code. Copy the TrustBox HTML that Trustpilot generates.
- 4Add it to your site. Paste the code into the body of your page where the widget should appear. If you use one of Trustpilot’s ecommerce integrations, you can place the widget from your store’s editor instead of pasting code.
Which plan do you need? Trustpilot’s pricing page (opens in a new tab) lists Plus from $319 a month per domain and Premium from $799 a month per domain, both billed annually, with Enterprise priced on request. Plus includes widgets to collect reviews and showcase your TrustScore; Premium and Enterprise add widgets that showcase testimonials. On the Free plan, Trustpilot’s own guide for free users (opens in a new tab) names the Review Collector TrustBox, which asks visitors to leave a review rather than showing existing ones, and presents the carousel and product review widgets as premium options.
Pros: the method Trustpilot documents, always up to date, Trustpilot branding built in, and nothing to keep in sync yourself.
Cons: showing your score and reviews needs a paid Trustpilot plan priced per domain, the widget shows Trustpilot content only, and design control is limited to the options Trustpilot offers.
Method 2: Show Trustpilot reviews in a combined review widget
Many sites have reviews in more than one place: Trustpilot, Google, G2, plus testimonials collected directly. A review widget tool brings those together, so a visitor sees one consistent block instead of three badges in three styles.
Here is what the steps look like in StoryProof:
- 1Import your Trustpilot reviews. Open the importer and paste the link to your Trustpilot profile, the address that starts with trustpilot.com/review/. StoryProof imports from 24 review platforms, so Google or G2 reviews can come in at the same time. See the import page.
- 2Approve what you show. Imported reviews land in your library, and nothing appears on your site until you approve it. Approve the honest mix, not only the five-star reviews.
- 3Pick a layout. Choose from 19 widget layouts. A Rating Breakdown shows ratings by source, a Review Grid suits a reviews page, and a Rating Badge fits beside a buy button.
- 4Paste the embed code. Copy one line of code into Framer, Webflow, WordPress or plain html. Keep the Trustpilot logo visible and link the widget to your Trustpilot profile.
On paid plans, a connected platform keeps syncing on its own: Starter includes 1 connected platform and Pro includes 5. On the Free trial, imports are added by hand. Imported and collected reviews share one monthly allowance, listed on the pricing page.
Pros: Trustpilot, Google and your own testimonials in one design, layouts that match your brand, and one embed to maintain.
Cons: a subscription of its own, a script on your page to check for speed, and Trustpilot’s rules still apply on top of the tool’s.
Which method should you choose?
| Factor | TrustBox | Combined widget |
|---|---|---|
| Sources shown | Trustpilot only | Trustpilot plus other platforms and your own testimonials |
| Trustpilot plan needed | Paid plan to show scores and reviews | Check with Trustpilot before use |
| Cost | From $319/mo per domain, billed annually | The widget tool’s subscription |
| Stays up to date | Yes | Yes, with sync |
| Design control | Trustpilot’s options | Layouts and colours |
| Setup | Copy and paste | Import, approve, copy and paste |
Scroll the table sideways to compare
If Trustpilot is your main review platform and you already pay for a Trustpilot plan, use a TrustBox. If your proof is spread across several platforms and you want it in one place, a combined widget is easier to maintain, once Trustpilot has confirmed it is fine for your account.
Where Trustpilot reviews work best on your site
Put Trustpilot reviews next to the decision they support, not only on a reviews page few visitors open.
- Homepage: a compact TrustScore widget near the main call to action.
- Product and service pages: reviews that mention that product or service.
- Checkout and sign-up: a small rating beside the button, where doubts about delivery, quality or support peak.
- A reviews page: the full list, linked from your navigation and footer.
A Trustpilot score near the payment step can help with the trust doubt; our guide to testimonials on checkout pages covers where it fits.
Our guide to choosing a review widget goes deeper on which layout suits which page.
Troubleshooting: when the widget does not show
- Your site builder strips scripts. Use the builder’s custom code or embed block rather than a plain text block. Some builders only run custom code on paid plans.
- It shows in the editor but not live. Publish the page again and clear any caching plugin or CDN cache.
- Nothing loads at all. Check the browser console. A content security policy can block third-party scripts until the widget’s domain is allowed.
- The page got slower. Run the page through PageSpeed Insights before and after. Load the widget lower on the page, or use a compact badge above the fold.
- The score looks out of date. Replace any screenshot or typed-in score with a live widget. Trustpilot treats static scores as misuse.
Should you add review schema for Trustpilot reviews?
Not in the hope of star ratings in Google. Google’s review snippet guidelines say not to aggregate reviews from other websites, and pages where a business controls reviews about itself are not eligible for star results. Our guide to embedding Google reviews explains the rule and links Google’s page. Showing the reviews as visible content is fine; just do not mark them up as your own ratings.
Frequently asked questions
Can I embed Trustpilot reviews for free?
Only in a limited way. Trustpilot’s brand guidelines say businesses not on a Trustpilot plan may not display their TrustScore or Star Rating on their website, and Trustpilot’s guide for free users names the Review Collector TrustBox, which invites reviews rather than showing them (checked 7 November 2026).
Can I put a screenshot of my TrustScore on my website?
No. Trustpilot’s Legal Brand Guidelines list a static image of your TrustScore or Star Rating as misuse, because it goes out of date. Use a live widget instead.
Can I show Trustpilot and Google reviews in one widget?
A combined review widget can show both. Trustpilot prohibits unauthorised widgets for displaying its content, so confirm with Trustpilot that a third-party widget is allowed under your plan, then show the Trustpilot logo and link to your profile.
Do I need to link back to Trustpilot?
Yes. Trustpilot’s brand guidelines ask businesses to link back to their Trustpilot profile page when using the Trustpilot brand on their website, and to use the Trustpilot logo when showing reviews or scores.
Show every review in one place
If your reviews live on Trustpilot, Google and a few other sites, start a 7-day free trial of StoryProof (opens in a new tab), no credit card needed, import them into one library and preview how a combined widget looks on your page. Browse the widget gallery to pick a layout first.
Sources
- Trustpilot. Legal Brand Guidelines (opens in a new tab), February 2023 version. Checked 2026-11-07.
- Trustpilot. Guidelines for Businesses (opens in a new tab). Checked 2026-11-07.
- Trustpilot Business. Trustpilot widgets (opens in a new tab) and Pricing and plans (opens in a new tab). Checked 2026-11-07.
- Trustpilot Business blog. Free users: how showcasing reviews with Trustpilot helps you grow your business (opens in a new tab), 29 May 2024. Checked 2026-11-07.