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Once it is published

Ask Customers to Share Their Testimonial

A testimonial on your site reaches your visitors. The same words shared by the customer reach theirs, people who trust them and have never heard of you. Most customers will happily repost, if you ask once, separately from the thank you, and hand them a post they can publish without editing.

  • A separate ask, sent after the thank you
  • Post text written in their voice, not yours
  • An easy out if they would rather not

Share request builder

Write the ask, and the post they can copy

Choose whether you are writing the request or the draft post you hand over. Draft posts are written as the customer would say it, so they can paste without rewriting your marketing language.

What you are writing
  1. Light ask, a few days after it went live

    Subject: Would you share it, [Marta]?

    Hi [Marta],
    
    Your testimonial has been up for a few days and people keep mentioning it: [https://example.com/love]
    
    If you are comfortable, would you share it with your network? I have drafted a post below that you are welcome to use or ignore. If you would rather not, that is completely fine and changes nothing.
    
    [draft post]
    
    Thanks again,
    [Chris]
  2. For a customer who posts often

    Subject: Something you might want to post

    Hi [Marta],
    
    I noticed you post about your team’s work. Your point about [onboarding took a week instead of a month] would make a good one. Here is the testimonial page: [https://example.com/love]
    
    If you share it, tag [Northfield Studio] and we will repost it. If not, no worries.
    
    [Chris]

Everything is built in your browser. Nothing you type is stored or sent.

The problem, solved

Why customers do not share, and how StoryProof makes it easier

Customers who wrote something kind are usually willing to share it. These are the reasons they do not.

  • Problem 1

    They do not know where it lives

    A customer cannot share what they cannot find, and asking them to search your site for their own quote is too much.

  • Problem 2

    A text link looks dull in a feed

    A bare URL gets scrolled past. Customers want something that looks good under their name.

  • Problem 3

    The moment to share has passed

    Customers are most willing right after they finish writing, and weeks later the enthusiasm has cooled.

  • Problem 4

    Asking feels like using them twice

    Bundling the share request into the thank you turns gratitude into a transaction.

  • Problem 5

    They worry what exactly gets shared

    A customer will not repost a version of their words they have not seen in its final form.

When to ask, and when to skip it

Not every testimonial should come with a share request. Match the ask to the person.

SituationAsk to share?Why
They post publicly about work oftenYesSharing fits how they already use their feed
They asked to be shown by first name onlyNoA public post undoes the privacy they chose
Their employer limits endorsing vendorsNoYou put them in an awkward position
A video testimonial you are proud ofYes, with the image or clip linkTheir network sees their face and voice
A short star rating with one lineProbably notThere is too little to make a post worth reading

In StoryProof

Run it in StoryProof

Step 1 of 4

Approve and publish first

Only ask once the testimonial is approved and showing, so the link works.

Before you start

Honest limits

  • StoryProof does not post for them

    Sharing happens from the customer’s own account. StoryProof cannot post to their LinkedIn or anywhere else.

  • No share tracking

    StoryProof does not report whether a customer shared their testimonial. You will see it on the network if they tag you.

  • The image designer is plan gated

    Branded images start from Pro. On other plans, send the link alone.

  • Never make sharing a condition

    A reward for sharing changes the testimonial into something paid for. Keep the ask optional and unrewarded.

FAQ

Questions people ask

Short answers to what usually comes up next.

How do I ask a customer to share their testimonial without being pushy?

Ask once, a few days after the thank you, and say plainly that saying no changes nothing. Hand them a draft post so it takes thirty seconds.

Should the share request be in the thank you email?

No. Keep the thank you free of requests. A separate message later reads as an invitation, not a condition.

Should I write the post for them?

Offer a draft in plain first person. Most people will edit it a little, which is good, but a blank box is the main reason nobody posts.

What if the customer shares it with different wording?

That is their post. Thank them and repost. Only the version you approved appears on your own site.

Still have a question? Ask the StoryProof team or book a demo.

Give customers something worth sharing

Collect testimonials, publish the best, and hand customers a link and an image. No credit card needed to start.

Last updated 2026-11-07.