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Testimonial inventory

Audit Which Testimonials Show Where

Ask your team which testimonials are on the pricing page and you will get three answers and a screenshot from last year. Widgets get pasted into landing pages, the same quote sits on six pages, and nobody can say where a given customer appears. Score your current inventory below, then build the map that answers “where is this quote?” in one look.

  • Scores how well you know your placements
  • Turns every gap into a fix
  • Covers widgets, the Wall of Love and social images
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Score: your testimonial placement inventory
  • We have a list of every page that shows testimonialsYesPartlyNo
  • Every widget is tied to one page in our recordsYesPartlyNo
  • For each widget, we know which testimonials it showsYesPartlyNo
  • No quotes are typed straight into page copyYesPartlyNo

7 checks. Each one you miss comes with a fix.

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The problem, solved

Why nobody knows where the testimonials are, and how StoryProof makes the map easier

  • Quotes were pasted into pages by hand

    Some testimonials live as text in the page builder, invisible to anyone looking in a testimonial tool.

  • We have widgets nobody can identify

    Widgets sit on pages nobody remembers adding them to, and nobody can say which is which.

  • The script is loaded all over the place

    Some pages load embed.js twice, others not at all, and debugging a missing widget means opening the page source.

  • Quotes also live as images on social

    A testimonial was turned into a LinkedIn graphic months ago, and nobody counts that as a placement.

  • We cannot tell which quotes are used

    The library holds two hundred testimonials and nobody knows which forty are actually on the site.

Flip the switch to see how StoryProof handles each one.

Scorecard

How well do you know where your testimonials appear?

Rate each line yes, partly or no for your site as it is today.

We have a list of every page that shows testimonials
Every widget is tied to one page in our records
For each widget, we know which testimonials it shows
No quotes are typed straight into page copy
Off site uses are listed too
Each placement has a named owner
The inventory was checked in the last quarter

Your ratings stay in this browser tab.

What an inventory row looks like

Sample inventory, illustrative only

Page: /pricing · Widget: “Pricing, under plans” · Shows: {customer A}, {customer B}, {customer C} · Owner: {name} · Checked: {date}

Page: /solutions/{audience} · Widget: “{audience} page, mid section” · Shows: {customer D}, {customer E} · Owner: {name} · Checked: {date}

Channel: LinkedIn image · File: {link} · Shows: {customer A} · Posted: {date}

Channel: Wall of Love · Linked from: footer, pricing FAQ · Shows: all approved

In StoryProof

Build and keep the map

  • You will need
  • Access to your site’s pages or page builder
  • A shared sheet with columns for page, widget, testimonials shown, owner and date checked
  1. 1

    Walk the site and list every placement

    Note each page with testimonials, whether they come from a widget or are typed in, and the widget name if there is one.

  2. 2

    Replace typed quotes with widgets

    Move hand pasted testimonials into StoryProof and choose them for that page’s own widget.

  3. 3

    Tidy how the script loads

    Load embed.js once in the footer so every widget div is filled from one place.

  4. 4

    Add off site uses and the Wall of Love

    List social images, decks and emails, and every page that links to your Wall of Love.

  5. 5

    Tag what is in use

    Tag each testimonial with the pages it appears on, so the library and the sheet agree.

What happens next: Re-walk the list each quarter, and add a row the same day any new page or campaign goes live.

Before you start

What the inventory depends on

  • StoryProof does not crawl your site

    We cannot point to a feature that lists the pages a widget has been pasted into. The page column of your inventory is yours to keep.

  • Tags do not update themselves

    A page tag on a testimonial stays until someone changes it. If a widget is removed from a page, update the tags too.

  • Off site copies are outside StoryProof

    A downloaded image or a quote in a slide deck is a copy. The inventory is the only place that knows it exists.

  • It is only as good as its last check

    Pages change weekly on busy sites. An inventory nobody has checked in a year is a guess with a spreadsheet around it.

FAQ

Questions people ask

Short answers to what usually comes up next.

How do I find every testimonial on my website?

Walk the site page by page, or use a crawler to search for the widget div and for quotation marks in page copy. List each find with its page, source and owner.

Why does a testimonial inventory matter?

Every removal request, rebrand, legal check or redesign starts with “where does this appear?”. Without a map, each one becomes a hunt.

How often should I audit testimonial placements?

Quarterly on most sites, and the same day a new page or campaign launches.

Should the same testimonial appear on several pages?

It can, if it fits each one. The inventory makes repetition visible so you can choose it on purpose rather than by accident.

Still have a question? Ask the StoryProof team or book a demo.

One library behind every placement

Show testimonials through widgets you control, and know which quotes each one carries.

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Last updated 2026-11-11.