A request that arrives in an envelope
Direct Mail Testimonial Request Letters
A letter on paper gets opened, read and often kept on the kitchen table for a week, which is more attention than most request emails ever get. It suits clients who finished a large project, customers who rarely check email and business clients who respond to something that took effort to send. Fill in your details below to get a letter ready to print, with the QR code and short link that bring the answer back online.
- Letters for three kinds of recipient
- A QR code and a typed link on every letter
- A reply card line for people who prefer pen
Letter builder
Write your request letter
Fill in the details and pick who the letter is for. Print it on your letterhead and sign it by hand.
- Letter after a finished project
Send two to four weeks after completion, once they have lived with the result.
Dear [Mrs Okafor], It has been a few weeks since we finished [the new kitchen] [in March], and I hope it is everything you wanted. I am writing with a small favour to ask. Many of the people who call us want to hear from someone who has been through the same thing. Would you tell them, in your own words, what it was like working with us and how things are now? The easiest way is to scan the code below with your phone camera, or type [yoursite.com/story] into a browser. You can write a few lines, leave a voice message or record a short video, whichever you prefer. Nothing you send will appear anywhere until we have checked it with you. With thanks, [Graham Wells] [QR code]
- Reply card line (optional)
For a card in the envelope. Answers on paper need their own handling, see the limits below.
Prefer pen and paper? Write a few lines here and post this card back to us. Please add your name and tell us if we may share your words on our website. ___________________________ Name: ______________ May we share this? Yes / No
Your text is filled in on this page only. Nothing is stored or sent.
The problem, solved
Where postal requests break down, and how StoryProof closes the loop
- Problem 1
The answer comes back on paper
A letter invites a letter in reply, and a handwritten note in a drawer helps nobody visiting your website.
How StoryProof solves it
Print your collection link as a QR code on the letter, so the reply is made online where you can approve and use it.
- Problem 2
They will not type a long answer
Someone happy to read a letter may not want to type on a phone keyboard.
How StoryProof solves it
The same link lets them leave an audio note or record a video in the browser, as well as write.
- Problem 3
Recipients worry it will go online unchecked
People who prefer post are often careful about the internet and want to know what happens to their words.
How StoryProof solves it
Nothing goes public until you approve it, so the letter can promise you will check with them first, and mean it.
- Problem 4
We cannot tell if letters work
Post costs more than email. Without knowing which answers came from letters, nobody can decide whether to keep sending them.
How StoryProof solves it
Use a separate short link or QR code for letters and tag every answer that arrives through it as “by post”.
- Problem 5
Thanking them is another stamp
A reply letter for every answer adds up, and a thank you that arrives weeks later feels like an afterthought.
How StoryProof solves it
From Pro, two hours after a testimonial is approved the customer can get a thank you email with a link to it, if they gave an email address.
An email request versus a letter
Typical email request
- Arrives among dozens of others
- Clicked or deleted in seconds
- Easy to forget once scrolled past
- Feels like an automated message
Signed letter
- Opened because it is addressed by hand
- Read in full, often more than once
- Sits on a table as a reminder
- Feels like a personal favour asked
In StoryProof
From letter to testimonial with StoryProof
Step 1 of 4
Make a QR code and short link for letters
Print your collection link as a QR code and set up a short address that redirects to it, for people who will type rather than scan.
Step 2 of 4
Print, sign and post
Use the letter that fits each recipient. Sign each one by hand and add a line in your own writing if you can.
Step 3 of 4
Approve what comes back
Answers arrive as text, audio or video. Read each one and check anything unclear with the sender before you approve it.
Step 4 of 4
Tag postal answers
Tag them “by post” so you can count what the letters produced against what they cost.
Before you start
What StoryProof does not do here
It does not send post
StoryProof sends requests by email only. Printing and posting letters is done by you.
Paper replies stay paper
StoryProof does not read handwriting. If someone posts a card back, see our guide to handwritten testimonials before using it.
No mail merge
The builder fills one letter at a time on this page. For a large mailing, copy the wording into your own mail merge tool.
Short links are yours to set up
A typed short address that redirects to your collection page is something you create on your own domain or link service.
FAQ
Questions people ask
Short answers to what usually comes up next.
Is a letter really better than an email for testimonials?
For some clients, yes: those who finished a large project with you, those who rarely use email and business clients who value the effort. For most others, email is cheaper and good enough.
Should I include a stamped return envelope?
Only if you want paper replies. If the aim is an online answer, the QR code and short link are enough, and a return envelope invites a handwritten note instead.
How long should the letter be?
One side of paper. Thank them, ask the favour, explain how to answer and promise you will check before anything is shared.
When should the letter arrive?
A few weeks after the work is finished, once the client has lived with the result but still remembers working with you.
Still have a question? Ask the StoryProof team or book a demo.
Send a letter that brings answers back online
Set up your collection link and QR code, then print your first letter today.
Last updated 2026-11-11.