Your customer’s customers
End Client Testimonials Through Your Customers
You sell to businesses, but the people who feel the difference are the customers those businesses serve. A booking platform’s real fans are the patients who stopped waiting on hold; a payroll tool’s are the employees paid on time. Their words are strong proof, and they belong to a relationship you do not own. Ask your client first, let them carry the request, and agree how both names appear.
- A permission request to your client
- A note your client forwards to its own customers
- A thank you that keeps the account relationship warm
The problem, solved
Why end client proof stalls, and what StoryProof does about it
Each of these comes from the same fact: the end customer belongs to your client first.
Situation 1 of 6
We have no way to reach their customers
You never see their customer list, and you should not. The people with the best stories are one step removed from you.
How StoryProof solves it
Your collection link can be shared by hand, so your client pastes it into its own newsletter, receipt or support reply and the request arrives from a name the customer knows.
Situation 2 of 6
Our client fears we will approach its customers
An account manager hears “we would like to talk to your customers” as the first move of a vendor going around them.
How StoryProof solves it
Nothing an end customer sends goes public until you approve it, so you can show your client each quote and publish only the ones it is comfortable with.
Situation 3 of 6
End customers will not write an essay
A patient or a shopper owes your client goodwill, not effort, and owes you nothing at all.
How StoryProof solves it
One link lets them record a short video, leave an audio note or type a few lines in the browser, with no app to install.
Situation 4 of 6
Quotes arrive with no sign of which account
Six months later nobody remembers whether a glowing line came via the dental group or the gym chain, or what that client agreed to.
How StoryProof solves it
Tag each testimonial with the client account it came through and the terms agreed, such as “client named” or “client not named”.
Situation 5 of 6
Their customers do not speak English
Your client serves a market you do not, and an English form gets polite silence.
How StoryProof solves it
Collection forms come in several languages on every plan, so the form can match your client’s customers.
Situation 6 of 6
One client agreed, another said not yet
Permission is per account. A single site wide carousel would show quotes from clients who never said yes to that page.
How StoryProof solves it
You choose which approved testimonials appear in each widget, so each client’s end customers show only where that client agreed.
Request kit
Write the three messages a B2B2C ask needs
Choose who the message is for. The first goes to your client contact, the second is for your client to send in its own voice, the third closes the loop.
- Ask the client first
Send before anything reaches an end customer. Offer the choices; do not assume the answer.
Subject: An idea about your [patients], [Maria]
Hi [Maria], We would love to show how [patients] at [Harbour Dental] experience [booking online instead of calling]. Their view says more than ours ever could. We would never contact them ourselves. If you are open to it, you would share a short link with a few of them, in your own words, and we would show you every response before anything is published. You also decide how [Harbour Dental] appears: named, described as “a dental group” or left out. Happy to talk it through. Thanks, [Bookwell]
Messages are built in your browser. Nothing you type is sent or stored.
How the client can be named
Agree one row per client account before publishing, and keep a note of it with the testimonial.
In StoryProof
Run a B2B2C request with StoryProof
- 1
Get the client’s yes in writing
Send the permission message and record the naming option they chose.
- 2
Hand over the link
Give the client your collection link and the onward note. They share it by hand, through their own channels, in a language their customers read.
- 3
Review and tag what arrives
Every response waits for approval. Tag it with the client account and the naming terms, then share the text with your client before approving.
- 4
Publish where that client agreed
Build or update the widget for the page your client approved and pick only that account’s testimonials for it.
- 5
Thank the people who took part
From Pro, each end customer can get a thank you email with a link to their testimonial once it is approved.
What happens next: Review the agreement with each client at renewal. A new contact on their side may see the arrangement differently.
Before you start
Where StoryProof stops
Their list stays theirs
Do not ask a client to send you its customer list so you can email requests. Whether that is allowed depends on their privacy terms, and the shared link avoids the question.
No client sign off step
StoryProof does not route a quote to your client for approval. Send them the text yourself and approve only after they reply.
Attribution is manual
The naming option your client chose is written into the testimonial by you; nothing enforces it automatically.
It cannot confirm the relationship
StoryProof records what the person sends. It does not check that they really are a customer of your client.
FAQ
Questions people ask
Short answers to what usually comes up next.
Do we need our client’s permission to ask its customers for a testimonial?
Treat it as essential. The relationship is theirs, the request goes out in their name, and they should choose how they appear beside the quote.
Whose name goes on the testimonial?
The end customer’s, in whatever form they agreed to, plus the client in the form the client agreed to. If either says no to naming, describe them instead.
What if the end customer praises our client and never mentions us?
That is normal. Use a headline or a line of context to explain that the experience they describe runs on your product, and keep their words as they wrote them.
Can our client use the testimonials too?
Agree that up front. Many clients appreciate a few quotes about their own service in return for passing the link on.
How many end customers should a client ask?
Start with a handful the client knows are happy. A small, willing group is easier for the client to approve than a blast to everyone.
Still have a question? Ask the StoryProof team or book a demo.
Hear from the people your product really serves
Set up a collection link your clients can pass on today. No credit card needed to start.
Last updated 2026-11-12.