Sold under someone else's logo
Testimonials for a White Labeled Product
You build the product, your resellers put their name on it, and the people using it every day think it belongs to the reseller. That makes the usual testimonial request strange: an end user cannot praise a company they have never heard of. Answer four questions below to choose who can vouch for you, and in whose name.
- Who can honestly vouch for an unbranded product
- Whether end user praise can reach your own site
- Where the reseller has to be asked first
The problem, solved
Proof for a product that wears other brands
The product works, people love it, and almost none of them know your name. These are the knots, and how to loosen each.
Situation 1 of 5
End users have never heard of us
A request from an unknown company about a tool they think the reseller made reads as spam, or as a security worry.
How StoryProof solves it
If a reseller agrees, they can send your collection link from their own address, so the request comes from the brand the user knows.
Situation 2 of 5
Resellers do not want us near their customers
The end customer relationship is the reseller's asset. Contacting them directly can break the partnership faster than any bad review.
How StoryProof solves it
Start with the resellers themselves: they use and sell the product daily, and they can answer the link in text, audio or video.
Situation 3 of 5
Praise names the reseller, not us
"BrandX has saved our team hours" is a great quote that cannot go on your site as is, because BrandX is not you.
How StoryProof solves it
Everything waits for approval, so a reply naming the reseller stays private until you and the reseller agree how, or whether, it is attributed.
Situation 4 of 5
Two audiences need two kinds of proof
Prospective resellers want to hear from resellers about margins and support. Their buyers want end user outcomes.
How StoryProof solves it
Tag each testimonial by who gave it, reseller or end user, and choose different ones for your partner page and your product page widgets.
Situation 5 of 5
Each reseller wants its own proof
Resellers often ask the maker for help collecting testimonials for their branded version.
How StoryProof solves it
Spaces keep brands apart inside one account. Brand spaces per account: Free 1, Starter 1, Pro 3, Agency 15. Seats per space: Free 1, Starter 3, Pro 5, Agency 10.
Decision helper
Whose voice can vouch for you?
Answer for one reseller relationship. Your reseller agreement comes first; when it is silent, assume the reseller must be asked.
Your answers are scored in your browser. Nothing is stored or sent.
Three voices, three uses
In StoryProof
Collect it in StoryProof
- 1
Agree the route with the reseller
Decide whether you ask them, or they share the link with their customers from their own address.
- 2
Send one link for any format
Resellers and end users answer by text, audio or video in the browser.
- 3
Review before anything goes live
Check each reply for the reseller's brand, customer names or anything the agreement rules out, then approve.
- 4
Tag by voice and place by audience
Tag reseller and end user testimonials and choose which go in the partner page widget and which on product pages.
What happens next: When a reseller relationship ends, check which testimonials came through them and whether your agreement still lets you show them.
Before you start
What this approach cannot solve
The agreement decides
If your reseller contract forbids contacting or naming end customers, only the reseller route is open. No form setting changes that.
The form does not carry the reseller's brand
This page makes no claim that a collection form can be dressed in a reseller's branding. Have the reseller introduce it in their own email.
Unaware users may be confused
An end user asked about a product under a name they do not know may decline. Let the reseller explain the connection.
Second hand results stay second hand
When a reseller reports what their customers achieved, show it as the reseller's account, not as an end user's own words or numbers.
FAQ
Questions people ask
Short answers to what usually comes up next.
Can I contact my reseller's customers for testimonials?
Only if your agreement allows it and the reseller agrees. In most white label relationships the reseller should make the request, or you ask the reseller instead.
Is it misleading to show end user praise on my own site?
Not if the outcome came from your product and the attribution does not pretend they bought from you. Say it is a customer of one of your partners if that is the truth.
What should a reseller testimonial cover?
What reselling the product is like: reliability, support, how their customers respond and how it fits their business. Those are things only a reseller can say.
How is this different from a white label agency?
An agency delivers services under a client's name and is bound by confidentiality. Here you make a product that partners resell, and the question is whose voice can reach your site.
Still have a question? Ask the StoryProof team or book a demo.
Collect proof that fits your reseller deals
Ask resellers in one link, review every reply, and place each voice where it belongs.
Last updated 2026-11-11.