For event planners, caterers and corporate event teams
Event Planner and Caterer Testimonials
The guests ate the food and enjoyed the evening, but they did not hire you. The person who did, the office manager, the head of marketing, the family who hosted, is the testimonial your next client needs to read. Enter the event date and get a plan for asking the booker, not the room.
- Asks the person who booked you
- Waits until the invoice and the feedback are in
- Comes back before next year’s booking
The problem, solved
Why bookers rarely leave testimonials, and how StoryProof gets them
The people who hire event businesses are busy, often part time event organisers with another job to do.
Situation 1 of 5
Our quotes come from guests, not clients
"The canapés were lovely" helps a little. "They kept us on budget and handled every supplier" is what a prospective client is looking for.
How StoryProof solves it
Add the booking client as a contact and email the request to them, with a question about the planning rather than the party.
Situation 2 of 5
We ask the morning after
The booker is tired, catching up on the work they missed, and has not yet heard from their boss how it went.
How StoryProof solves it
Send the request a few days later, once internal feedback is in. From Pro, reminders follow and stop when they reply.
Situation 3 of 5
Corporate clients will not write much
An office manager will say three warm sentences on the phone and type one stiff line in a form.
How StoryProof solves it
The same link lets them leave an audio note or a video in the browser, and audio notes play in your widgets beside written ones.
Situation 4 of 5
Their company has to approve the name
A quote from a named corporate client may need their comms team’s agreement before you can use the company name.
How StoryProof solves it
Nothing is published until you approve it, so the testimonial waits in your queue until the client confirms how they want to be credited.
Situation 5 of 5
Catering and planning quotes are mixed together
Someone looking for a caterer for a product launch reads a quote about a planned wedding and learns nothing.
How StoryProof solves it
Tag testimonials by service and event type, and choose which ones appear on each service page.
After the event planner
Plan the asks from the event date
Enter the date of the event. The plan gives the booker time to recover and hear from their colleagues, then comes back before the next booking cycle.
Day +1
Thank the client, ask nothing
A short personal thank you to the booker. Note anything they said on the night that would make a good testimonial.
Day +4
Send the request
Ask about the planning: the brief, the budget, supplier wrangling, and how the day ran. Mention one detail from the event.
Day +7
First reminder
On a plan with automations this goes only to bookers who have not answered.
Day +11
Last reminder
The final automated nudge. After this, leave it.
Day +21
Confirm the credit line
For corporate clients, send the approved quote back and ask how the company and person should be named.
Day +300
Before next year’s event
For annual events, check in about next year and invite a short video about why they would book again.
Dates are calculated in your browser. Nothing is stored.
Prompts
Ask about the work they paid for
Guests judge the evening. The booker can judge everything that made it happen.
For a corporate booker
- What did you not have to worry about because we handled it?
- How did the day compare with what you briefed?
- What did your colleagues say afterwards?
Leave out
- Questions about the venue or speakers you did not provide
For a caterer’s client
- How did we handle dietary needs?
- What did guests say about the food?
- How did the service team fit into the event?
For a private host
- What would you tell a friend planning a similar event?
Leave out
- Asking a host for a testimonial in front of their guests
In StoryProof
Run it after every booking
- You will need
- The booking client’s email address
- Your list of services and event types for tagging
- 1
Add the booker after the event
One contact per booking, grouped by event date, so each request goes on the right day.
- 2
Email the request and let reminders run
StoryProof sends the link by email; on a plan with automations, two reminders follow if needed.
- 3
Approve, tag, place
Approve once the credit line is agreed, tag by service and event type, and choose the testimonials for each service page.
- 4
Send the thank you
From Pro, a thank-you email with a link to their testimonial can go two hours after approval.
What happens next: Keep a note of corporate clients who agreed to be named. They are often happy to be a reference for the next big pitch too.
Before you start
Worth knowing before you start
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
No booking system link
StoryProof does not read event dates from your booking or catering software. You add the booker and the date.
- 02
Food photos stay in your gallery
The collection link takes video, written and audio testimonials. Event photography belongs in your own portfolio pages.
- 03
Guests in a video need to agree
If a booker records a clip that shows their guests or staff, check before you publish it.
- 04
Email only
Requests and reminders go by email. A booker you mostly speak to by phone can be sent the link after the call.
FAQ
Questions people ask
Short answers to what usually comes up next.
Should I ask guests as well as the client?
You can, but keep the two apart. Guest comments speak to the atmosphere; the booker speaks to the planning. A prospective client mostly wants the second.
How do I get a testimonial from a corporate client who has to ask permission?
Ask for the testimonial first and the name second. Once they have written it, most will ask their comms team for you, especially if the event went well.
What if the event had a problem on the day?
Speak to the client before sending anything. A testimonial about how you handled the problem can be more convincing than one about a flawless night.
Is it worth asking for annual events every year?
Once is enough for the testimonial. Coming back before the next booking is for a fresh video or an updated quote, not a repeat request.
Still have a question? Ask the StoryProof team or book a demo.
Ask the client who booked you
Set up a form today and send the request after your next event. No credit card needed to start.
Last updated 2026-11-06.