For salons, barbers and spas
Turn the client in your chair into the reason the next one books
A new colour or a calm hour at the spa is easiest to describe on the way out of the door. Answer four questions to choose what to ask each client for, then collect it with a QR code at reception or an email that evening.
- What to ask for: words, video or photos
- When a photo needs written permission
- Prompts for hair, beauty and spa clients
The problem, solved
Where salon and spa reviews slip away, and how StoryProof catches them
Four moments between the chair and the street where praise goes unrecorded.
Situation 1 of 4
Clients rave at the desk, then leave
The warmest words about a new colour are said out loud while the client pays, and they are gone by the time she reaches her car.
How StoryProof solves it
Your StoryProof collection link prints as a QR code for the desk or the mirror, so she can answer from her own phone before the door closes behind her.
Situation 2 of 4
Some regulars refuse to be filmed
A loyal client who adores her stylist may still hate cameras, and pushing video on her loses the review altogether.
How StoryProof solves it
The same link offers a video, an audio note or a written review in the browser, so each client picks the format she is comfortable with.
Situation 3 of 4
The last booking of the day goes unasked
Evening clients want to get home, and by the next morning reception has a full book and nobody remembers to chase them.
How StoryProof solves it
StoryProof emails the request after the appointment, and on plans with automations a reminder goes out to anyone who has not replied, stopping once they do.
Situation 4 of 4
A review naming a stylist goes live unread
Praise for a therapist who has since left, or a mention of a treatment you would rather not advertise, can embarrass the team in public.
How StoryProof solves it
Nothing a client submits is public until you approve it, and you decide which approved reviews sit on the colour, cutting or spa page.
Decision helper
What should you ask this client for?
Answer for the appointment you have just finished. The helper suggests the kind of testimonial that fits.
Worked out in your browser from fixed rules. Nothing is saved.
Prompts
Prompts for your form
Short questions a client can answer while their coat is going on.
Hair and colour
- What did you want when you walked in?
- How do you feel about it now?
- What would you tell a friend who is nervous about a big change?
Spa and treatments
- How did you feel when you left?
- What did the team do to make you comfortable?
Leave out
- Claims that a treatment cured or treated a condition
Special occasions
- What was the occasion, and how did we help you feel ready for it?
Leave out
- Photos of guests or other people without their permission
In StoryProof
Collect it in the salon with StoryProof
- You will need
- A StoryProof workspace
- A photo permission form if you plan to use client photos
- 1
Print your collection QR code for reception
Put it on the desk or the mirror. Clients scan it and answer on their own phone, with no app.
- 2
Email the link after the appointment
For clients who were in a hurry, StoryProof emails the request that evening.
- 3
Let one reminder go out
On a plan with automations, the follow-up template reminds people who have not answered and stops as soon as they do.
- 4
Approve and show them by service
Everything waits for your approval. Put colour reviews on the colour page and spa reviews on the spa page.
What happens next: A new review from yesterday’s client can be on your booking page today.
Before you start
Worth knowing
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
Photos need permission first
Ask before taking a client photo, and get written permission for website and social use. Never post a client’s photo on the strength of a verbal yes at the chair.
- 02
Medical-style treatments have stricter rules
If you offer injectables or other medical treatments, advertising and health privacy rules may apply. Check them before using client stories about those treatments.
- 03
Ask everyone, not only the delighted
Offering the QR code to every client keeps your testimonials honest and avoids picking only the happiest faces.
- 04
Named stylists need a say too
A review that praises a stylist or therapist by name ties them to your marketing. Check they are happy to appear, and decide what happens to those reviews if they move on.
FAQ
Questions people ask
Short answers to what usually comes up next.
Can I post a client’s before and after photos?
Only with their written permission for where the photos will appear. Ask before you take them, not afterwards.
What is the easiest way to get reviews at the end of an appointment?
A QR code at reception. The client scans it, answers on their phone, and you approve it later.
What if a client is unhappy with their result?
Deal with the complaint first, in person. Once it is put right, they get the same request as every other client, and an honest account of how you fixed it can be a reassuring review.
Should regular clients be asked at every visit?
No. Ask once, then again only after something new, such as a big change of colour or a first spa treatment. Being asked every time turns a friendly request into a chore.
Still have a question? Ask the StoryProof team or book a demo.
Put a QR code on your desk this week
Set up your form, print the code and collect your first reviews before the weekend.
Last updated 2026-11-04.