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Resellers, agencies and affiliates

Show Your Testimonials on Partner Websites

A reseller’s product page, an agency’s tools list or an affiliate’s review post is often where a buyer first meets you, and it rarely carries any proof. Handing the partner your embed code is the quick answer. Choosing which testimonials travel, what the customer agreed to, and what to do when the partner’s site cannot run scripts is the part worth planning.

  • Match the format to the partner’s site
  • Send only testimonials cleared for wider use
  • Plan for the day the partnership ends

The problem, solved

Your proof on someone else’s site

  • Our reseller wants testimonials on their page

    Copying quotes into their CMS by email means stale text and no video.

  • Their buyers are not our buyers

    A reseller in healthcare and an agency serving retailers need different stories from the ones on your homepage.

  • The customer agreed to our site only

    A customer who said yes to appearing on your website did not necessarily agree to appear on a reseller’s.

  • Their site builder will not take scripts

    Some partner sites run on platforms or plans with no custom code, so the snippet goes nowhere.

  • The partner sells mostly on social

    An affiliate who lives on Instagram or LinkedIn has no web page to embed anything in.

Flip the switch to see how StoryProof handles each one.

Partner planner

Which format suits this partner?

Answer for one partner at a time. Different partners often land on different formats.

Can the partner add custom HTML to their site?
Did your customers agree to appear beyond your own site?
How close is the partner’s audience to yours?
How long do you expect the partnership to last?

Your answers are scored in your browser and never stored.

What to send each kind of partner

PartnerUsual formatNote for them
Reseller with a product pageDedicated widgetPlace it next to the price or the buy button
Agency listing tools it recommendsWall of Love linkA line under your logo is enough
Affiliate writing a review postDedicated widget or imagesTheir own affiliate disclosure duties still apply
Marketplace or directory listingUsually noneListings tend to block scripts and links; follow their rules

In StoryProof

Set a partner up

Step 1 of 4

Tag what can travel

Add a tag such as partner ok to every approved testimonial cleared for use on other sites.

Before you start

Things to settle with the partner

What this does not cover, and what to check on your side. Better to know now than after launch.

  1. 01

    Treat a snippet as public

    This page makes no claim that a widget can be limited to certain websites. Anyone who has the snippet can paste it, so put only consented testimonials in partner widgets.

  2. 02

    No embed tracking

    StoryProof does not list the sites where a widget appears. Keep your own record of partner placements.

  3. 03

    Ending the arrangement

    When a partnership ends, ask the partner to remove the code from their site. Agree on this when you send it.

  4. 04

    Their headers, their call

    If the partner’s site sends a Content Security Policy, only they can add app.storyproof.io to script-src.

  5. 05

    Badge on lower plans

    Widgets show a small "Powered by StoryProof" badge until Pro, on partner sites too.

FAQ

Questions people ask

Short answers to what usually comes up next.

Can a partner use our existing homepage widget?

They can paste the same snippet, but a separate widget lets you pick testimonials for their audience and keeps your homepage selection independent.

Do customers need to agree to appear on a partner’s site?

It depends on what they agreed to when they gave the testimonial. If your consent wording mentioned only your own website, ask before sending their testimonial elsewhere.

Will the partner see our StoryProof account?

No. They receive two lines of HTML or a link. Nothing in the snippet gives access to your workspace.

Is it better for SEO to send quotes as text?

This page makes no search ranking claim either way. Choose the format the partner’s site can support and the buyer will actually see.

Still have a question? Ask the StoryProof team or book a demo.

Equip partners with proof that fits their buyers

Build a widget per partner from testimonials cleared for wider use.

Sources

  1. CSP: script-src, MDN Web Docs. Checked 2026-11-14.

Last updated 2026-11-14.