Proof off your own site
Testimonials for App Marketplace Listings
Your integration has a listing in someone else’s app marketplace or partner directory. It is often where buyers find you first, and it runs none of your code: no widgets, no scripts, just a description field, a few images and a link. This checklist covers what proof such a listing can carry, how to word it, and where to send readers who want more.
- What a listing can hold when embeds are off
- Quotes from users who installed through it
- A link out to your full Wall of Love
The problem, solved
Why listings end up with no proof, and how StoryProof gets some there
The listing will not run our widget
Marketplace listings are forms: a description, screenshots, a link. The testimonial wall on your homepage cannot follow you there.
With StoryProof: Every plan includes a Wall of Love, a hosted page of your approved testimonials with its own link. Put that link wherever the listing allows one.
Our quotes never mention the integration
A listing reader is looking at one integration. Praise for your whole product does not tell them whether this connection works.
With StoryProof: Ask users of the integration directly with a collection link. They can answer by video, audio note or text in the browser.
We do not know who installed from the listing
Users who found you through the marketplace are the best voices for it, but they look like every other user in your list.
With StoryProof: The collection link can also be shared by hand, so put it in the onboarding email for marketplace installs, and tag what comes back with the marketplace name.
Only images and text are allowed
Some listings take screenshots but strip links and formatting from the description. A plain quote gets lost in the feature list.
With StoryProof: From Pro, the social image designer turns an approved testimonial into a branded image. Use it only where the marketplace accepts that kind of image.
A quote went up without the user’s okay
Someone copied a support ticket compliment into the listing. The user never agreed to be quoted on another company’s site.
With StoryProof: Nothing a customer submits or you import goes public until you approve it, so the listing quote can come only from testimonials already approved for public use.
Flip the switch to see how StoryProof handles each one.
Listing checklist
Prepare proof for one marketplace listing
Work through this for one listing at a time. Marketplaces differ, so the first group comes before anything else.
Your ticks stay in your browser and are not saved.
Listing fields and the proof that fits
In StoryProof
Get integration proof onto the listing
Step 1 of 4
Ask the right users
Share your collection link with users of the integration, for example in the email that follows a marketplace install.
Step 2 of 4
Tag and approve
Tag replies with the marketplace and integration name, and approve the ones the user is happy to see published.
Step 3 of 4
Write the listing quote
Copy one approved testimonial into the allowed field, word for word, with the name and role. If images are allowed, make a testimonial image.
Step 4 of 4
Link to the rest
Where a link is allowed, point it at your Wall of Love so readers can see every approved testimonial.
Before you start
What StoryProof cannot do for a listing
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
No widget on the listing
Marketplaces do not run your embed code, so a quote on a listing is static text you paste and update by hand.
- 02
It does not read marketplace reviews
StoryProof does not import or display a marketplace’s native ratings. They live on the marketplace.
- 03
The rules are the marketplace’s
This page does not state any marketplace’s policy. Some limit customer names, quotes or outside links; check before you publish.
- 04
Images are your call to place
The social image designer makes the image. Whether a listing accepts it is up to that marketplace.
FAQ
Questions people ask
Short answers to what usually comes up next.
Can I put customer testimonials in my app marketplace listing?
Often, within limits. It depends on that marketplace’s listing guidelines, which may restrict quotes, names, images or links. Read them first.
Should I copy my marketplace ratings onto my website?
That is a separate question from this page. Here the job is the reverse: getting your own approved testimonials onto the listing.
Which testimonial should go on the listing?
A short quote about the integration itself, from someone who uses the host platform. General praise for your product does less on a listing.
Do I need extra permission to show a quote on someone else’s marketplace?
Make sure the customer is comfortable with their words appearing beyond your own site. If your request only mentioned your website, ask.
Still have a question? Ask the StoryProof team or book a demo.
Give every listing a link to real proof
Collect integration testimonials, approve them, and point listings at a hosted Wall of Love.
Last updated 2026-11-07.