Branch and store pages
Testimonials on Business Location Pages
A business with three branches often has three location pages that are the same page with a different address. The testimonials are copied too, so a customer near the north branch reads about a visit to the south one. Proof from customers of that actual branch makes the page useful to someone deciding where to go. The checklist below covers one location page at a time.
- Quotes from customers of that branch
- Only for places that really exist
- Collected at the counter with a QR code
The problem, solved
Why location pages show the wrong proof, and how StoryProof keeps it local
Every branch page has the same quotes
A reader comparing two branches learns nothing, and the pages look like copies with a different address.
With StoryProof: Tag every testimonial with the branch it came from, and give each location page a widget built from its own tag.
Customers at the counter never get asked
Staff mean to ask but there is no easy way to hand someone a link mid conversation.
With StoryProof: Print your collection link as a QR code for each counter or reception desk, so customers can answer on their own phone.
We cannot tell which branch a quote is about
A testimonial that says “the team were brilliant” could be from any site once it lands in a shared inbox.
With StoryProof: Email requests to each branch’s customer list separately, so you know where answers came from before you approve and tag them.
One branch serves a different language community
An English only form gets few answers from a branch where most customers speak something else.
With StoryProof: Collection forms are available in several languages on every plan, so that branch can collect in its customers’ language.
Ten branch pages, ten embed jobs
Location pages usually share a template, and editing each one by hand gets skipped.
With StoryProof: Load the embed script once in the shared template; each branch page only adds its own widget div.
Flip the switch to see how StoryProof handles each one.
Branch checklist
Check one location page
Run it for each branch. The first group decides whether the page should exist at all.
The checklist runs in your browser. Nothing is saved or sent.
Two branch pages, before and after
Copied pages
- Identical text with the town name swapped
- The same three testimonials on every branch
- Pages for towns the business only drives through
- A quote praising staff who work at another site
Pages for real places
- Each page describes that branch: hours, team, services
- Testimonials tagged and shown by branch
- Pages only for addresses the business operates
- Quotes collected at that counter by QR code
In StoryProof
Give each branch page its own proof
Step 1 of 4
Decide the branch tags
Create one tag per location and apply it to the testimonials you already hold where the branch is clear.
Step 2 of 4
Collect at each site
Print the collection link as a QR code for each desk, and email each branch’s recent customers separately, in their language where needed.
Step 3 of 4
Approve and tag weekly
Approve accurate answers and give each its branch tag.
Step 4 of 4
One widget per branch page
Build a widget from each branch tag and place its div on that page. Check your plan’s widget allowance against the number of branches.
Before you start
Limits and warnings
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
Proof does not make a doorway page legitimate
Google’s spam policies list pages targeted at regions or cities that funnel users to one page as doorway abuse. Do not create pages for places you do not serve from.
- 02
Widgets per workspace depend on plan
A business with many branches may need more widgets than a small plan allows. Check the allowance before building one per branch.
- 03
StoryProof does not know where a customer visited
The branch tag comes from you. A QR code at the desk or a separate email list per branch is how you know.
- 04
Map listing reviews are a separate system
Reviews on business map listings are managed on those platforms. StoryProof testimonials appear on your own website.
FAQ
Questions people ask
Short answers to what usually comes up next.
Should each location page have its own testimonials?
Yes. Proof from customers of that branch is what makes the page useful to someone choosing where to go.
Can I create location pages for nearby towns I serve?
Only where you genuinely operate or serve from. Pages for towns that all funnel to one place are what search engines call doorway pages.
What if a branch has no testimonials yet?
Leave the slot empty or show a short note, and put a QR code at its counter this week. Do not borrow quotes from another branch.
Can one testimonial go on two branch pages?
Only if the customer genuinely used both. Otherwise it misleads the reader about the branch they are looking at.
Is this different from running testimonials for franchises?
Yes. Franchises add separate owners and operators. This page is about the web pages for branches of one business.
Still have a question? Ask the StoryProof team or book a demo.
Local proof for every real branch
Collect at each counter, tag by branch, and give every location page its own customers.
Sources
- Spam policies for Google web search: doorway abuse, Google Search Central. Checked 2026-11-07.
Last updated 2026-11-07.