Vertical page proof
Testimonials on Industry Landing Pages
A page for “software for law firms” and another for “software for clinics” only deserve to exist if each says something the other cannot. The testimonials are often where that difference shows, or fails to. A clinic manager who lands on a page quoting a retailer leaves. Score one vertical page below and get a list of what to fix.
- Quotes from customers in that vertical
- About the vertical’s own problems
- Pages that differ in substance, not one swapped noun
The problem, solved
Why vertical pages end up with the wrong proof, and how StoryProof helps
Every industry page shows the same three quotes
Readers notice, and so do search engines: pages with the same body and a different heading look like copies.
With StoryProof: Tag each testimonial with the customer’s industry and build each vertical page’s widget from that tag alone.
We have two clinics as customers, total
A vertical with few customers has few quotes, and the temptation is to borrow one from a neighbouring sector.
With StoryProof: Add every customer in that vertical as a contact and email them a request that names their sector’s problem. Contacts are on every plan.
Quotes from the right sector say generic things
A law firm quote that says “great support” is from the right industry but proves nothing that sector cares about.
With StoryProof: Ask about the sector’s own pressure, such as deadlines or audits, through one link that accepts text, audio or video.
Our vertical buyers are in other countries
An industry page for a region where buyers speak another language collects little if the form is only in English.
With StoryProof: Collection forms come in several languages on every plan, so the request can reach that vertical in its own language.
A customer mentions a regulated detail
Answers from finance or health customers can include details that should never appear on a public page.
With StoryProof: Nothing submitted goes public until you approve it, so a reviewer can hold anything sensitive back.
Flip the switch to see how StoryProof handles each one.
Page scorecard
Score the proof on one industry page
Pick one vertical page and answer honestly. A low score is a reason to collect or merge, not to borrow.
The score is worked out in your browser and not saved.
Prompts
Questions that make a testimonial about the industry
Name the sector’s reality in the question, and the answer will name it too.
Regulated sectors
- What did the last audit or inspection look like after you started using us?
- What part of your compliance routine got easier?
Leave out
- Asking for client, patient or case details
Seasonal or deadline driven sectors
- How did your busiest week go this year compared with last?
- What would have slipped without it?
Sectors with specialist roles
- What would you tell another [role] in your field before they switch?
Leave out
- Generic “how was your experience?” requests
In StoryProof
Match proof to each industry page in StoryProof
Step 1 of 4
Tag by industry
Go through approved testimonials and add an industry tag to each, based on the customer, not the wording.
Step 2 of 4
Ask sector customers a sector question
Add customers in thin verticals as contacts and email them a question about their industry’s problem, in their language where needed.
Step 3 of 4
Approve with a reviewer’s eye
Approve answers that are accurate and free of anything sensitive for that sector, and tag them.
Step 4 of 4
One widget per industry page
Build a widget from each industry tag and place it on its page. One script in your site template fills them all.
Before you start
Boundaries
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
Testimonials do not cure a doorway page
A unique quote on a page that is otherwise a copy is still a copy. The page itself has to be about the industry.
- 02
StoryProof does not know a customer’s industry
The industry tag is yours to add. Decide the categories once so two people do not tag the same customer differently.
- 03
Regulated sectors may have their own rules
Some professions restrict testimonials in advertising. Check the rules for that sector before publishing.
- 04
One customer is thin proof
A vertical page with a single quote from your only customer there may be better merged until you have more.
FAQ
Questions people ask
Short answers to what usually comes up next.
Should every industry page have different testimonials?
Yes, unless a quote really describes both sectors. Reusing the same testimonials is one of the clearest signs that pages are templated.
Can I use a quote from a similar industry?
Not as if it were from the page’s industry. If you show it, label the customer’s actual sector so the reader can judge it.
What makes an industry page a doorway page?
Google’s spam policies describe pages built to rank for similar queries that funnel visitors to one destination and add little themselves. Pages differing only by a swapped industry name fit that description.
How many industry pages should we have?
As many as you have real customers and something specific to say for. A page with neither is better merged.
Still have a question? Ask the StoryProof team or book a demo.
Give every vertical page its own customers
Tag by industry, ask thin sectors a sector question, and let each page show only its own proof.
Sources
- Spam policies for Google web search: doorway abuse, Google Search Central. Checked 2026-11-07.
Last updated 2026-11-07.