For vet practices and animal hospitals
Veterinary Clinic Testimonials from Pet Owners
The owner who brought in a limping dog and now watches it chase a ball is the best advert your practice has. The owner who has just lost a cat is the last person who should get an automated email. Work through the checklist to ask the first at the right moment and never reach the second.
- Ask after the recovery, not the visit
- Bereaved owners kept off every list
- Let the pet appear on video
The problem, solved
Where clinic testimonials go wrong, and how StoryProof helps
Most of these come from asking everyone after every visit. The fix is choosing who gets asked and when.
Situation 1 of 5
We ask before the pet has recovered
An owner emailed the day after surgery is still worried. Their answer will be about the waiting room, not the outcome.
How StoryProof solves it
Requests go only to the contacts you add, so the front desk adds an owner once the recheck shows the pet is well, and StoryProof emails them then.
Situation 2 of 5
A grieving owner got our request
Nothing damages trust faster than a cheerful "how did we do?" after euthanasia. Blanket post visit emails make it a matter of time.
How StoryProof solves it
Because StoryProof only emails the people you add, an owner whose pet has died is simply never added. Nobody has to remember to remove them.
Situation 3 of 5
The pet is the real proof
A paragraph about a recovered dog is nice. Thirty seconds of the dog running is convincing.
How StoryProof solves it
From the same link, owners can record a video in the browser on their phone, with the pet in shot, or write or leave an audio note instead.
Situation 4 of 5
Happy owners leave before we ask
The moment of relief is at the desk when the pet walks out, and nobody wants to hand over a form then.
How StoryProof solves it
Put the collection link on a QR card at the desk or on the discharge sheet, so owners can answer once they are home.
Situation 5 of 5
Owners share more medical detail than we want public
A grateful owner may describe the diagnosis, the drugs and the bill. Not all of that belongs on your homepage.
How StoryProof solves it
Nothing goes public until you approve it. Leave any automatic approval switched off for this form, so a person reads every answer first.
Practice checklist
Before your clinic asks for testimonials
Tick off each item as the practice agrees it. The list is written for a front desk team, so share the summary with them.
Your ticks stay in this browser tab. Nothing is sent or saved.
Prompts
Good moments to ask, and moments to leave alone
Recovery is the trigger, not the appointment. These are the moments most clinics can spot.
After a recovery
- At the final recheck after surgery
- When a long running problem finally clears up
Leave out
- The day of discharge
- While medication is still being adjusted
A new pet’s first year
- After the last puppy or kitten vaccination
- At the first annual check, if the owner has been with you all year
Never
- Leave this group out entirely.
Leave out
- After euthanasia or a death in the clinic
- After a complaint that is still open
- When the bill was disputed
In StoryProof
Run it at your clinic
- You will need
- A practice rule on who is asked, from the checklist
- One person who reads every testimonial before it is published
- 1
Set up one form for owners
Owners can write, record a video with their pet or leave an audio note from a single link. Print it as a QR card for the desk.
- 2
Add owners when the pet is well
The front desk adds the owner as a contact after the recheck, and the request goes by email.
- 3
Let reminders follow
From Pro, two reminders follow and stop once the owner answers or unsubscribes.
- 4
Read, approve and tag
Approve only what the owner would be happy to see on your site. Tag by species and service, such as surgery, dental or puppy care.
- 5
Match testimonials to service pages
Choose which testimonials show on your surgery, dental or new pet pages.
What happens next: Read negative answers at the next team meeting. An owner unhappy about waiting times is telling you something a happy one will not.
Before you start
What StoryProof leaves to your practice
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
It does not read your practice software
StoryProof does not know which pets recovered or died. Who gets added is a decision your team makes each time.
- 02
The pet appears on video
The collection link takes a video, a written review or an audio note. Owners show their pet by filming it, so plan your pages around those three formats.
- 03
Professional rules still apply
Your veterinary regulator may have rules on advertising and on naming clients. Check them for your country.
- 04
Email only
Requests go by email. Owners who never gave an email address can scan the QR card instead.
FAQ
Questions people ask
Short answers to what usually comes up next.
Can a testimonial name the pet?
Yes, if the owner agrees. Most owners are proud to see their pet named. Ask how they would like themselves named as well.
Should we ask owners after euthanasia how we did?
Not for a testimonial. A condolence card is the right contact then. Some owners later write unprompted about how kindly the team handled it; publish that only with their clear agreement.
How often should a regular client be asked?
Rarely. Once after a meaningful recovery, or once a year at most for routine care. Owners who visit often should not feel surveyed.
Can we feature a vet or nurse by name?
Yes, with their agreement. Owners often remember the nurse more than the vet, and naming them makes the testimonial believable.
Still have a question? Ask the StoryProof team or book a demo.
Ask the owners whose pets are back to themselves
Set up the form, print the desk card and agree the checklist with your team. No credit card needed to start.
Last updated 2026-11-06.