StoryProof vs Shapo: two $29 testimonial tools compared
Pick Shapo if you want a free-forever plan (up to 15 testimonials) or unlimited testimonials for one brand at $29/mo. Pick StoryProof if you want audio notes alongside video and text, automated follow-ups from Pro, or a published agency plan: Agency includes 15 brand spaces for $149/mo.
StoryProof vs Shapo, side by side
Numbered markers link to the Shapo page each fact came from. StoryProof rows link to the page on this site that covers the feature.
| Feature | StoryProof | Shapo |
|---|---|---|
| Lowest paid plan | $29/mo (Starter), or $290/yr on Starter, ten months of the monthly price Pricing | Pro $29/mo. The yearly plan gives 2 months free; the yearly price is not printed on the pricing page.[1] |
| Free plan or trial | Partly: 7-day free trial on the Free plan, no credit card. After that the account is read-only until you pick a plan; there is no free-forever tier. Pricing | Yes: Free forever, up to 15 testimonials in total. Past the limit, new testimonials are not visible and imports are restricted. Pro can be tried for $1 for 7 days, card required.[1] |
| Video testimonial collection | Yes: Yes. Customers record in the browser from a shareable link, with no app to install. Video testimonials | |
| Text testimonial collection | Yes: Yes, on the same form: the customer chooses video, an audio note or text. Collect | |
| Import existing reviews | Yes: Yes, from 24 review platforms including Google, Trustpilot, G2, Capterra, Product Hunt, LinkedIn. Automatic sync from Starter; manual paste-in on every plan. Import | |
| Embeddable widgets | Yes: Yes, 19 layouts, embedded with one line of HTML. Widgets | |
| Wall of Love page | Yes: Yes, a hosted public page of your best testimonials, on every plan. Wall of Love | |
| Multiple brands | Yes: Priced by space (one brand per space): 3 on Pro at $49/mo, 15 on Agency at $149/mo, about $9.93 per brand. Pricing | Partly: A workspace can hold a few brands or clients; use separate workspaces for more. No agency plan is listed on the pricing page.[1] |
| Remove vendor branding | Yes: From Pro ($49/mo). Pricing | Yes: Pro removes Shapo branding.[1] |
| Longest video per testimonial | 2 min on Free, 5 min on Starter, 8 min on Pro and Agency. 1080p on paid plans. Pricing | Not verified: Not stated on the pricing or features page. |
| Automatic transcripts or captions | No: No. StoryProof does not transcribe or caption videos today. Video testimonials | Not verified: Not stated on the pricing or features page. |
| Automations and webhooks | Yes: Yes, from Pro: automated follow-ups, webhooks, and sending requests from your own email provider. Automations | |
| Automated review request emails | Yes: Yes, by email. StoryProof sends your review requests for you: 10 a month on Free, 100 a month on Starter, unlimited a month on Pro and Agency. From Pro, automations follow up on their own: a reminder three days after a request and a last-chance email four days later, stopping the moment the customer replies and sending only within the quiet hours you set. They can also send a request a week after your store reports an order by webhook, approve 4 and 5 star reviews with text, and alert your team about a rating of 2 stars or fewer. Automations | |
| Social posts from testimonials | Partly: Partly. The social post designer is live on Pro, Agency and Enterprise: pick an approved review, choose a template and export images sized for Instagram, Facebook, LinkedIn, X and Google Business Profile, one at a time or in a batch. Automatic posting to social networks is coming soon. Social Posts |
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StoryProof vs Shapo pricing
Shapo has two plans: a free-forever plan capped at 15 testimonials, and one paid plan.
StoryProof
USD. 7-day free trial on the Free plan, no credit card.
- Starter$29/mo or $290/yr · 1 space
- Pro$49/mo or $490/yr · 3 spaces
- Agency$149/mo or $1,490/yr · 15 spaces
Shapo
As listed on its pricing page.
The entry price is the same: Shapo Pro and StoryProof Starter are both $29/mo. Shapo Pro has no testimonial cap, where Starter adds up to 100 new reviews a month and removes the StoryProof badge only from Pro. StoryProof's free option is a 7-day trial, against Shapo's plan with no end date. For several brands, StoryProof publishes Agency at $149/mo for 15 spaces; Shapo has no published agency plan.
How the two compare in practice
Collecting video, audio and text
StoryProof. Video, audio notes and text from one branded link, recorded in the browser with nothing to install. Videos run up to 5 min on Starter and 8 min on Pro. How collection works
Shapo.
- Customers record a video from a smartphone or desktop, or write a testimonial in a form with custom fields.[2],[1]
- Personalised email outreach campaigns with statistics; Pro includes 500 invites a month.[2],[1]
- Audio testimonials and video length limits are not stated on the pricing or features page.[1],[2]
Importing reviews you already have
StoryProof. Import from 24 review platforms, including Google, Trustpilot, G2, Capterra, Product Hunt, LinkedIn, with automatic sync from Starter. Supported platforms
Shapo.
Display, follow-ups and several brands
StoryProof. 19 widget layouts, which also play audio notes, and a Wall of Love on every plan. Automated follow-ups from Pro. Agency includes 15 brand spaces for $149/mo, about $9.93 per brand. StoryProof for agencies
Shapo.
When to choose Shapo instead
Why teams switch to StoryProof
Audio notes as well as video
Customers who would rather not be on camera can leave an audio note, and widgets play it. Audio testimonials are not listed on Shapo’s pricing or features page.[1],[2]
Follow-ups that run without you
From Pro, StoryProof chases people who have not replied and can ask after a purchase. Automatic follow-ups are not listed on Shapo’s pricing or features page.[1],[2]
A published agency plan
Agency covers 15 brand spaces for $149/mo. Shapo lists no agency plan and suggests separate workspaces for more brands.[1]
Looking for a Shapo alternative?
Teams usually look for a Shapo alternative when they outgrow the 15-testimonial free plan, want audio as well as video, or manage several brands.
StoryProof collects video, audio notes and text, imports reviews and embeds them in widgets, with brands priced by the space. If a free-forever plan for one brand is what you need, Shapo is the better fit.
Moving from Shapo to StoryProof
- 1Export or copy your testimonials out of Shapo, and keep your original video files.
- 2Reconnect review platforms such as Google, G2 and Capterra in StoryProof so they sync directly. Paste in anything from a source StoryProof does not connect to.
- 3Create a StoryProof collection form and send new requests to it while your existing widgets stay live.
- 4Rebuild your widgets and Wall of Love, then swap the embed code page by page.
StoryProof vs Shapo: common questions
Is StoryProof cheaper than Shapo?
They start at the same price: Shapo Pro and StoryProof Starter are both $29/mo. Shapo also has a free-forever plan for up to 15 testimonials; StoryProof starts with a 7-day free trial.
Does Shapo collect audio testimonials?
Audio testimonials are not listed on Shapo’s pricing or features page as of 2026-10-19. StoryProof collects audio notes alongside video and text.
Can I move my Shapo testimonials to StoryProof?
Yes. Paste them in by hand, and reconnect review platforms directly so they keep syncing.
Sources
Every Shapo fact on this page was read from Shapo’s own website on . Plans and prices change, so check the linked pages before you buy. StoryProof facts link to the matching page on this site.
- [1]Shapo pricing page
https://shapo.io/pricing · checked October 19, 2026 - [2]Shapo features page
https://shapo.io/features · checked October 19, 2026
What we could not verify
- Shapo’s yearly price: the pricing page says the yearly plan gives 2 months free but does not print the yearly total.
- Video length, seats, automatic sync of imports, transcription, an API and webhooks: not stated on the pricing or features page on 2026-10-19.
Shapo is a trademark of its owner and is used here only to identify the product being compared. StoryProof is not affiliated with or endorsed by Shapo. Spotted something out of date? Email support@storyproof.io and we will correct it.