App website proof
Testimonials on Mobile App Landing Pages
Your app’s website has one job: get the visitor to tap a store badge. Most of those visitors arrive on a phone, scroll fast and already know the store will show a star rating. Testimonials on the landing page should add what the store cannot: who the user is, what they use the app for and what changed for them.
- Proof that reads well on a narrow screen
- Placed near the download badges
- Adds what the store listing cannot
The problem, solved
App landing page proof problems, and how StoryProof handles them
We just screenshot our store reviews
The visitor will see those stars in the store anyway, and a screenshot cannot be checked or kept current.
With StoryProof: Email users you already have as contacts and ask them for a testimonial in their own words, which belongs on your site and nowhere else.
Testimonial blocks break on a phone
Three column grids collapse into a long scroll that pushes the download badges far below.
With StoryProof: Pick a compact layout from the StoryProof set, such as a slider or a single quote, so proof takes one screen at most.
Our users are not who visitors expect
A fitness app for older beginners loses them if every quote comes from a marathon runner.
With StoryProof: Tag testimonials by user type and pick, for each widget, the ones that match the audience that page targets.
Screens do not show the experience
Screenshots prove the interface exists, not that a real person enjoys using it.
With StoryProof: Ask users to record a short clip of themselves describing what they use it for, from the same link that accepts writing or audio.
A page per platform, per language
iOS, Android and regional pages multiply the places proof has to be added.
With StoryProof: Load the embed script once in the site footer and drop a widget div into each page variant.
Flip the switch to see how StoryProof handles each one.
Placement picker
Choose proof for your app’s landing page
Four questions about your app and its visitors. The answer is a format and a spot on the page.
Scoring happens in your browser with fixed rules. Your answers are not saved.
Store listing or landing page: what goes where
The two pages do different jobs. Duplicating the store on your site wastes the space.
In StoryProof
Add user proof to the app page with StoryProof
Step 1 of 4
Ask engaged users
Add users with long streaks or high activity as contacts and email them your collection link.
Step 2 of 4
Approve and tag by persona
Approve testimonials you can stand behind and tag each with the kind of user who wrote it.
Step 3 of 4
Choose a phone friendly layout
Build the widget in the format the picker suggested and fill it with the persona tag the page targets.
Step 4 of 4
Embed near the badges
Add the script once in the footer and the widget div below the hero or before the final download buttons.
Before you start
What to keep in mind
What this does not cover, and what to check on your side. Better to know now than after launch.
- 01
Store reviews cannot be brought in
StoryProof does not import app store reviews. Your site testimonials come from users you ask directly.
- 02
In app prompts are separate
This page is about your marketing website. Asking users inside the app is covered on the app users page.
- 03
Version drift
A quote praising a feature you removed misleads new users. Review the widget after every major release.
- 04
Do not invent download counts
Show install numbers only from your own store console, with the date you took them.
FAQ
Questions people ask
Short answers to what usually comes up next.
Should I show app store star ratings on my landing page?
Visitors will see them in the store a tap later. Spend the space on named user testimonials the store cannot show.
Where should testimonials go on an app landing page?
Just under the hero and badges, and again before the last download button. Phones rarely scroll as far as a footer block.
Can I quote an app store review on my site?
It is safer to ask the reviewer for permission and their own words first. If you cannot reach them, leave it in the store.
Do video testimonials slow a mobile landing page?
Keep video to one placement and lower on the page, so the hero and badges load first.
Still have a question? Ask the StoryProof team or book a demo.
Show visitors the users the store cannot
Collect named testimonials from engaged users and place them where a phone visitor decides to download.
Last updated 2026-11-06.